Renault Announces New Name and Logo for F1 Team

French carmaker Renault has announced a change in name for its Formula One team ahead of the motorsport event’s 2019 season. The switch in moniker – from “Renault Sport Formula One” to “Renault F1 Team” – will also be accompanied by a new logo that is claimed to be both “more compact and more readable” […]
[READ MORE]

Brabham Is Back with Logo and Identity by SomeOne

SomeOne has created the logo and identity for newly revived British sportscar brand, Brabham Automotive. Originally founded in 1960 as a partnership between racing driver Jack Brabham and car designer Ron Tauranac, the brand notched up multiple Formula One victories during a 30 year stretch in motorsport that eventually came to an end in the […]
[READ MORE]

Racing Driver Jack Manchester Gets New Identity by SomeOne

UK branding practice SomeOne has created the new logo and identity for young up-and-coming British racing driver, Jack Manchester. After becoming one of the youngest pilots to fly solo in both a helicopter and an aeroplane at the age of just 17, Jack subsequently turned his attention to motor racing. His 2017 season culminated in […]
[READ MORE]

Brabham Automotive Reveals Name of New Car

Revived British car brand Brabham Automotive has today announced BT62 as the name of its first project, which is most likely to be a high-performance supercar. Since 1961, when Jack Brabham and Ron Tauranac began designing and manufacturing cars, all Brabham vehicles have been given the prefix ‘BT’, in honour of the team’s founders, along with […]
[READ MORE]

Brabham Announces Rebirth with Reveal of New Logo

A new British car brand called Brabham Automotive has been announced today, with the company being led by David Brabham, the son of Australian racing driver and three-time Formula One world champion Jack Brabham, who died in 2014. “A racer like no other, as well as a pioneer, engineer and F1 team owner, Sir Jack Brabham left […]
[READ MORE]

Formula One Reveals All-New Logo Design

Formula One has officially revealed its new logo design. The unveiling took place this past weekend in Abu Dhabi, home of the final race of the 2017 season. The new mark, designed by London-based agency Wieden and Kennedy, replaces F1’s famous ‘flying one’, which has served as the brand’s visual trademark since its creation in 1994 […]
[READ MORE]

Aston Martin Launches New ‘AMR’ Performance Brand

Aston Martin has chosen this year’s Geneva motor show to launch AMR – a new performance sub-brand that company bosses say will strengthen the connection between its road and race cars. Akin to AMG and Mercedes, AMR derivatives are now being planned for every core model in the Aston Martin range; these will also include […]
[READ MORE]