Ragged Edge Rebrands Airsorted as ‘Houst’

Hosting company Airsorted has relaunched as Houst, with a new logo and identity created by London-based branding consultancy Ragged Edge. Founded in 2015, Airsorted manages the home sharing experience on behalf of Airbnb hosts – from cleaning and laundry through to managing bookings and communicating with guests. The company also offers its services on a […]
[READ MORE]

StormBrands Helps Women in Business to Become ‘Equall’

London Business School’s student organisation Women in Business has debuted a new look described as “a flexible, inclusive, gender-neutral brand that welcomes everybody”. Designed by StormBrands, the refreshed identity also introduces a name change that sees Women in Business transitioning to “Equall”. “The previous logo and identity felt corporate and restrictive, and the update needed […]
[READ MORE]

Robot Food Creates New Vegan Brand ‘GRO’ for Co-op

Leeds-based branding agency Robot Food has created the logo and branding for Co-op’s new plant-based food range. Aiming to take a bite out of the £1bn vegan market, the British retailer’s new “GRO” brand is reportedly the largest ever vegan product rollout by a supermarket. Robot Food was tasked with developing the new offering’s strategy, […]
[READ MORE]

Ragged Edge Brands ‘Smart’ Supplement – Heights

Ragged Edge has created the brand strategy, name and identity for Heights, which is being touted by its makers as “the world’s first smart supplement”. The direct-to-consumer subscription service, which is aimed at professionals, pairs a monthly supplement delivery with regular ‘brain-training’ advice, mixing nutrition, knowledge and exercise to enable people to achieve better cognitive […]
[READ MORE]

Louisville City FC Drops New Logo Following Fan Backlash

Louisville City Football Club has dropped its new logo just days days after the design was revealed to the public. Club president Brad Estes said the new logo had “failed” supporters of the two-time USL championship team. “We had the best intentions, but we lost sight of our responsibility to engage you in the process,” […]
[READ MORE]

Luxury Massage Chair Brand Gets New Name and Logo

Colorado-headquartered furniture manufacturer FFL Brands has revealed a new name and brand identity for its luxury massage chair lineup. Designed by former Ferrari car designer Ken Okuyama, the M.8LE, M.8 and new R.6 are claimed to be “the world’s most meticulously designed and technologically advanced full-body shiatsu massage chairs”, and will be marketed under the […]
[READ MORE]

National Gift Card Rebrands as NGC – Unveils New Logo

National Gift Card (NGC), which is said to be the world’s largest, most-automated gift card and prepaid card company, has rebranded itself as “NGC”. The Chicago-headquartered business serves clients needing plastic and electronic gift cards, prepaid cards, and the physical and digital fulfilment solutions for these products globally across the U.S., Canada, UK, and Europe. […]
[READ MORE]