China’s Geely Launches New Electric Car Brand – ‘Geometry’

Geely, currently the biggest car manufacturer in China, has launched a new ‘premium’ all-electric vehicle brand. Called “Geometry”, the new mark has plans to launch 10 pure electric models by 2025, targeting multiple segments including saloons, SUVs, crossovers, and MPVs. The first model, dubbed “Geometry A”, has this week made its official global public debut […]
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Pentagram Brands New Cookware Startup, ‘Great Jones’

Emily Oberman and the rest of the design team at Pentagram have created the logo and identity for new direct-to-consumer cookware company, Great Jones. The latter’s name is said to be a homage to cookbook author and editor Judith Jones, who published American chefs Julia Child and James Beard. The name also serves as a […]
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New ‘Upstream’ Sparkling Water Gets Branded by Robot Food

Brand design agency Robot Food has created the logo and packaging for a new beverage from Sunderland-headquartered soft drinks manufacturer, Clearly Drinks. The latter came to Robot Food with a new ‘premium’ offering, namely, a flavoured sparkling water with an affordable price tag. In what is reportedly a booming category, the drinks manufacturer aimed to […]
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& SMITH Brands New Boutique Hotel Brand, ‘SALT’

SALT of Palmar, the first hotel in a new sub-brand from The Lux Collective, has opened in Mauritius, with an identity by London-based branding agency & SMITH. The first in a series of planned openings within the SALT brand, the 59-room boutique hotel aims to introduce “a new breed of hospitality for the culturally curious, […]
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HeatGenie Unveils New Name and Logo as Part of Rebrand

HeatGen, a manufacturer of ‘self-heating’, ready-to-drink beverage packaging has rebranded, introducing a new name, logo and ‘POWERED BY HEATGEN’ brand mark. Founded in 2009, and formerly known as HeatGenie, the company is currently in the process of bringing to market a self-heating aluminium can that allows drinks to be heated on the go with just […]
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Durham County Cricket Club Unveils New Lion Logo Design

Durham County Cricket Club has revealed a new logo as part of a major rebranding effort ahead of the start of the 2019 County Championship season. The identity refresh also includes a change in name from “Durham County Cricket Club” to simply “Durham Cricket”, and from the “Durham Jets” to “Durham Lions” for T20 tournaments. […]
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Nashville SC Reveals New Logo Ahead of MLS Debut

Ahead of its debut in Major League Soccer (MLS) in 2020, Nashville Soccer Club has officially unveiled its new logo and identity. Founded in 2016, and currently playing in the United Soccer League (USL), the club will now be known as Nashville SC, after majority owner John Ingram and the rest of the team’s ownership […]
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