Care Home Group HC-One Rebranded by Our Design Agency

Our Design Agency has rebranded care home provider HC-One, with the new look centred around a concept of “kindness”. Currently Britain’s largest care home operator, with 350 care homes under its management, HC-One was formed in 2011 following the collapse of the UK’s then-largest nursing home operator, Southern Cross Healthcare. Entrepreneur and doctor Chai Patel […]
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Pininfarina Reveals Name of New Electric Hypercar

Italian coachbuilder Pininfarina has announced that its first ever car will be called the “Battista”. Named after Battista ‘Pinin’ Farina, who founded the world famous car design studio in 1930, the all-electric hypercar will be designed and hand-built under the watch of Paulo Pininfarina, Battista’s grandson and current Pininfarina chairman. Although a Fiat car was sold […]
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Nenking Group Reveals Logo of New Overwatch League Team

Chinese business conglomerate the Nenking Group has unveiled the name of its Overwatch League team – the Guangzhou Charge. The latter, which will represent a home region that encompasses the Guangdong-Hong-Kong Macau Greater Bay Area, will compete in the Pacific Division of the Overwatch League starting in the 2019 season. “We are the first eSports […]
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Renault Announces New Name and Logo for F1 Team

French carmaker Renault has announced a change in name for its Formula One team ahead of the motorsport event’s 2019 season. The switch in moniker – from “Renault Sport Formula One” to “Renault F1 Team” – will also be accompanied by a new logo that is claimed to be both “more compact and more readable” […]
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Design Agency P&W Reveals New Logo as Part of Rebrand

London-based design consultancy Pemberton & Whitefoord LLP has rebranded itself in an effort to deliver what it says is “an invigorated and modernised identity”. The company, also known as P&W, has over three decades of experience in the retail sector focusing on brand development as well as packaging design. Noteworthy clients include the likes of Tesco, […]
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& SMITH Creates Logo and Packaging for ‘AYEM’ Breakfast Pot

Branding agency & SMITH has named and branded new London-based protein breakfast pot, AYEM. The identity, which encompasses not only packaging and website design but also a pop-up store, aims to position AYEM as a healthy breakfast staple, with a particular focus on its protein and omega 3 content. “Keen to stay away from a ‘science-y’ […]
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Lefranc Bourgeois Enfants Gets New Identity by Lewis Moberly

Brand design consultancy Lewis Moberly has created the new identity for a range of children’s art materials from French manufacturer Lefranc Bourgeois, a key player in the Colart Group. The agency was tasked with bringing “clarity and unity” to the children’s sub-brand following the design of a new identity and packaging it successfully completed for […]
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