Theorem Rebrands to ‘TheoremOne’, Reveals Updated Logo Design

American software engineering consulting firm, Theorem, has announced that it has rebranded to “TheoremOne”. The Los Angeles-headquartered company – whose list of clients includes the likes of American Express, Apple, AT&T, and Google – says the new name is intended to serve as the masterbrand for a suite of different brands. “Our new name positions […]
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Tempus Changes Name to Monex, Unveils New Logo Design

Tempus, a Washington-headquartered company that provides international payments and foreign currency exchange transactions, has announced a name change. After 23 years operating in the United States as Tempus, the corporate rebranding aims to unify the firm’s global identity under its parent company, Monex. The latter claims to one of the world’s largest commercial foreign exchange […]
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Kent Watersports Changes Name, Reveals New Logo

American sports goods manufacturer Kent Watersports has announced a rebrand to “Kent Outdoors”. In addition, the company has also announced that it has bought out both Kona Bicycles and BOTE, the latter a maker of stand up paddle boards, kayaks, and inflatable docks. These latest two acquisitions mean the Ohio-headquartered firm now has a portfolio […]
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Apex Medical Rebrands to ‘Wellell’, Unveils New Logo

Taiwanese company Apex Medical has this past week announced a name change as part of a major rebranding drive. The new brand name “Wellell” is a neologism, or a portmanteau to be precise, which has been created by combining the words “wellbeing” and “wellspring”. “For us, Wellell means the source of healthiness – supporting a […]
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Atlantic Broadband Unveils New Name and Logo

Atlantic Broadband, which is claimed to be America’s eighth-largest cable operator, has announced it has rebranded as “Breezeline”. Following its acquisition of two cable outfits in Cleveland and Columbus, Ohio back in September 2021, which expanded the company’s serviceable households and businesses to over 1.6 million, the business decided to rebrand in order “to describe […]
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Okaybro Brands South Mountain, Shredderhosen, and Birch Bicycle Co.

Dave Taylor at Seattle-headquartered agency Okaybro has created the new identity for South Mountain Products as well as two of its brands, Shredderhosen and Birch Trail Bicycle Co. Based in the northwestern area of the USA that lies between the Pacific Ocean and the Cascade mountain range, South Mountain Products “makes things for mountain people”. […]
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& SMITH Creates Logo and Identity for New UK Hotel Group – ‘GuestHouse’

Branding agency & SMITH has created the logo and identity for new independent UK hotel group, “GuestHouse”. The vision of three brothers, namely, Tristan, James, and Tom Guest (hence the business name), the group opened its second hotel, No. 1, York, this week after opening its first, No.15, Bath earlier in the year. Brighton is […]
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