Universal Reveals Name and Logo of New Monster Film Series

Universal Pictures has revealed the name and logo of its new film series that will aim to revive the studio’s classic monster characters. To be known as “Dark Universe”, the series will kick-off with the Tom Cruise feature The Mummy, which is being released on June 9. Both the graphic and motion logo have been created by […]
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JWA and Studio Sutherland Rebrand NADFAS

NADFAS – the largest arts education charity in the UK – has been renamed, rebranded and repositioned as The Arts Society. Following a six-way competitive pitch, Jane Wentworth Associates (JWA) were tasked with undertaking an in-depth review of the brand and developing a completely new brand strategy – the first since the organisation’s launch in 1968. […]
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Seattle High Rise Gets New Name and Logo

A 41-story tower currently under construction in downtown Seattle is getting a fresh start with a new name and brand. Formerly known as Potala Tower, development partners The Molasky Group and Binjiang Tower Corp are now branding the property at 2116 4th as “Arrivé” (pronounced ah-ree-vā). Both the name and logo have been devised by […]
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The Huffington Post Reveals New Logo Design

Online newspaper The Huffington Post has undergone a brand overhaul, changing its name to HuffPost as well as revealing a new logo design and refreshed website. The new identity features a logotype set in National typeface that is enclosed by a green ‘splash’ on either side; the two splashes also combine on their own to form […]
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Robot Food Brands New Sauce Range for Creative Cook

British Pepper & Spice is said to be one of the UK’s leading herbs and spices manufacturer. Known for supplying own-label products to some of the nation’s major retailers, the company recently decided to launch its own food range dubbed “Creative Cook”. Company bosses therefore approached Robot Food to help them position and brand their […]
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Ad Agency Grey London Rebrands as Valenstein & Fatt

Ad agency Grey London has rebranded as Valenstein & Fatt to mark its centennial year. Jewish entrepreneurs Lawrence Valenstein and Arthur Fatt originally set up the company in 1917’s New York. However, due to prevalent anti-Semitism, they opted to call their business Grey instead of using their own names; supposedly, grey was the colour of […]
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‘Hello Day’ Supplements Get Nature-Inspired Branding and Packaging by DewGibbons + Partners

This month sees the launch of Hello Day, a new range of healthcare supplements available as a seasonal box, supported by a lifestyle app, and with the name, brand identity, and packaging all designed by DewGibbons + Partners. The very first so-called “Spring Box” is now available in the UK, with plans to expand to […]
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