Kaspersky Unveils New Logo Design as Part of Rebrand

Cybersecurity and anti-virus giant Kaspersky Lab has undergone a brand refresh, unveiling a new logo design in the process. The new wordmark is said to have been designed using “geometric and mathematically exact letter forms”, which are further claimed to represent the Russian company’s “top class software engineering expertise”. The updated logo is also missing […]
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Muhammad Ali Logo Revealed for Louisville Airport

The new logo design for the recently renamed Louisville Muhammad Ali International Airport has been officially revealed. The brand unveiling follows action taken by the airport’s Authority Board, who voted back in January 2019 to change the airport’s name to honour Louisville native and boxing legend Muhammad Ali. “As the world arrives in Louisville, we’re […]
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Without Rebrands Luxury Bedmaker, Savoir

London design studio Without has rebranded Savoir, which is claimed to be “the world’s most luxurious bedmaker”. The company has been making beds since 1905, when it was set up to supply The Savoy Hotel in London. Each bed is said to be custom-made in the UK using only high-end natural materials, and with one […]
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Warner Chappell Music Reveals New Logo Design

Warner Chappell Music (WCM) has revealed a new logo design and brand identity as part of a major rebrand. The changes follow what is being claimed as “the beginning of a new era” for the global music publishing giant, which recently introduced its new leadership duo of Co-Chair & CEO Guy Moot and Co-Chair & […]
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China’s Geely Launches New Electric Car Brand – ‘Geometry’

Geely, currently the biggest car manufacturer in China, has launched a new ‘premium’ all-electric vehicle brand. Called “Geometry”, the new mark has plans to launch 10 pure electric models by 2025, targeting multiple segments including saloons, SUVs, crossovers, and MPVs. The first model, dubbed “Geometry A”, has this week made its official global public debut […]
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Pentagram Brands New Cookware Startup, ‘Great Jones’

Emily Oberman and the rest of the design team at Pentagram have created the logo and identity for new direct-to-consumer cookware company, Great Jones. The latter’s name is said to be a homage to cookbook author and editor Judith Jones, who published American chefs Julia Child and James Beard. The name also serves as a […]
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New ‘Upstream’ Sparkling Water Gets Branded by Robot Food

Brand design agency Robot Food has created the logo and packaging for a new beverage from Sunderland-headquartered soft drinks manufacturer, Clearly Drinks. The latter came to Robot Food with a new ‘premium’ offering, namely, a flavoured sparkling water with an affordable price tag. In what is reportedly a booming category, the drinks manufacturer aimed to […]
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