U.S. Astronomy Centre NOIRLab Unveils New Logo Design

The national centre for ground-based nighttime astronomy in the United States, known as the National Optical-Infrared Astronomy Research Laboratory, has announced a name change from “OIR Lab” to “NOIRLab” (pronounced “no-wah-lab”), an abbreviation of its longer formal name. The organisation’s reformulated name is to be accompanied by an all-new emblem, which is claimed to have […]
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Polaroid Reveals New Logo and Identity

Polaroid has revealed a new logo and identity that the famous instant camera brand says marks “the next step” in its 82 year journey. The new look is further described as being the “final chapter” of the American company’s 2017 revival story, when it relaunched as Polaroid Originals under the stewardship of Polish investor Oskar […]
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Red Tractor Unveils New Logo Design

Red Tractor, a famous quality mark found on food packaging across British supermarkets, has been given a design overhaul. The Red Tractor scheme, which at present is the UK’s largest food standards scheme, covering animal welfare, food safety, traceability and environmental protection, was launched in 2000 by the National Farmers Union of England and Wales, […]
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Animation Studio Gentleman Scholar Changes Name and Logo

Multimedia production studio Gentleman Scholar has announced a new name and logo as part of a rebrand to mark the U.S. company’s tenth anniversary. Originally founded in Los Angeles by William Campbell and Will Johnson in 2010, the venture is now being relaunched as “Scholar”. “The creative industry changes every day, and those dynamics affect […]
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BounceX Unveils New Name and Logo

BounceX, a cloud-based software for email marketers, has announced it is changing its name to “Wunderkind” as of March 18, 2020. The upcoming name change follows the American Software-as-a-Service (SaaS) company reaching a major milestone of $100 million in annual revenue. BounceX has raised more than $75 million in funding to date. “We invented what’s […]
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Offthetopofmyhead Rebrands Law Firm BCL Solicitors LLP

Offthetopofmyhead has created the new logo and graphic identity for ’boutique’ law firm BCL Solicitors LLP. Routinely top-ranked by Chambers & Partners and The Legal 500, as well as being recognised in Who’s Who Legal and in the Global Investigations Review (GIR)’s list of the world’s leading investigations firms, BCL Solicitors LLP specialise in domestic […]
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Innovation Quarter Updates Name and Logo

Winston-Salem’s Innovation Quarter has announced new branding, including a redesigned logo, a new interactive website and a simplifying of its name, shifting from Wake Forest Innovation Quarter to Innovation Quarter. Until 2013, the innovation district was named Piedmont Triad Research Park. The name changed to Wake Forest Innovation Quarter in 2013 as a master plan […]
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