Pentagram Creates Pixelated Logo for Fintech Company, Droit

Pentagram has created the new logo and branding for global financial technology company, Droit. The refreshed identity, which also encompasses messaging, tone of voice, and website design, aims to capture the dynamic aspect of Driot’s main product platform, namely, Droit Adept. The latter is described as a real-time trade compliance engine for the financial markets […]
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Hulsbosch Rebrands Melbourne IT to ARQ Group

Design agency Hulsbosch has rebranded Melbourne IT to ARQ Group – claimed to be Australia’s leading digital provider and a global leader in domains and hosting. The company was originally established in 1996 as one of Melbourne University’s commercial ventures with the sole rights to manage .au domains in the early days of the internet. The […]
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Big Fish Reveals New Logo and Packaging for Thomas J Fudge’s

Branding consultancy Big Fish has refreshed the logo and packaging design for British biscuit maker, Thomas J Fudge’s. The London-headquartered agency actually rebranded the over 100-year-old business back in 2012 – repositioning it at the time from “Fudges” to “Thomas J Fudge’s Remarkable Bakery”. The latest update is said to have come about as a response […]
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DuPont Reveals New Logo Design

American chemicals giant DuPont has unveiled a new global brand identity and logo design as part of a company restructuring plan. The U.S. manufacturer, which is famous for having created products such as Kevlar and Teflon, merged in 2017 with the Dow Chemical Company to create DowDuPont. The latter is now scheduled to be split into three independent […]
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Irish Olympic Brand Gets New Name and Logo

A new name and logo have been unveiled for the National Olympic Committee (NOC) of Ireland with a name change from The Olympic Council of Ireland to Olympic Federation of Ireland. A modernised Olympic crest will also be sported by the Team Ireland athletes for the first time at the Youth Olympic Games in Buenos […]
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Weight Watchers Unveils New Name and Logo

American weight loss brand Weight Watchers has announced a name change that is also accompanied by a new logo as part of a major branding refresh. The business will now be known as simply “WW”, with company CEO Mindy Grossman making the announcement via Twitter yesterday. Although the chief executive did not clarify what the […]
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Pentagram Brands New Concept Store for Baskin Robbins

Pentagram has created the name, visual identity and packaging for a new Baskin Robbins ‘concept store’ in Asia. The famous American ice cream chain was first launched in South Korea back in 1985 by Seoul-based food conglomerate SPC Group (SPC), which currently runs over 2000 ice cream and donut stores across the country. SPC’s latest […]
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