Chapter Brands Yardley Jade and Yardley Chrome Fragrances

Midlands-based branding agency Chapter has worked with British fragrance house Yardley London to help launch the latter’s new “Contemporary Collection.” March 2014 sees the introduction of two new 60s-inspired fragrances. Yardley London Jade is a green floral fragrance for women, whilst men’s scent, Yardley London Chrome, marks the brand’s first premium male fragrance in the […]
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UK Ford Dealership Rebrands as ‘TrustFord’

Ford Retail, the world’s largest dedicated Ford dealership group, has today announced its customer facing brands will operate under a new name – TrustFord. The move is part of an ongoing strategy to align the business’ regional dealerships under one nationally recognised brand name and ensure a joined-up customer experience and offering across its entire […]
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Educational Branding for ‘Activate Learning’ by Purpose

London-based brand consultancy Purpose has created the brand strategy, naming and branding for Activate Learning, the new name for Oxford & Cherwell Valley College Group (OCVC). The new design programme has enabled a number of relaunched, locally focused colleges to come together as a group, united behind one single vision and set of values. Purpose’s […]
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From Sketch to Production: Evolution of the Ford Mustang Logo

The Ford Mustang is about to become the newest member of a very exclusive club – vehicles in continuous production for 50 years. April 17, 2014 will mark the Mustang’s 50th birthday. More than 9.2 million Mustangs have been sold since the car’s 1964 debut. Mustang has made more than 3,000 appearances on film and […]
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Brand Identity: Strong Nutrients by Pearlfisher

Pearlfisher has created the brand strategy, naming, identity, packaging, retail and digital communications for Strong, a new range of complex nutritional supplements. Pearlfisher’s objective was to create a brand that could stand out in the crowded and functional supplement market, celebrate the idea of ‘beauty from within’ and bring to life the end benefits in […]
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Logo for a Naming Consultancy: 27

27 is a naming consultancy based in Barcelona that provides a strategic naming service to both new start-ups and established businesses. The agency’s own trading name is a reference to the twenty-seven letters that make up the Spanish alphabet, with the idea being that all potential words and names arise out of a base set […]
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