NASCAR Reveals New Logo, Premier Series Name

NASCAR has unveiled a new official brand identity which will replace the bar mark used by the motorsport company since 1976. As the first logo update in four decades, the new design incorporates elements of each of the brand’s previous marks, including the red, yellow and blue colouring from the first three marks, respectively, and […]
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Chevrolet Racing Unveils New ‘Jake’ Logo

Chevrolet will kick off the 2014 season with the debut of the all-new Corvette C7.R at the North American International Auto Show in Detroit. The new Corvette race car is to wear an updated “Jake” mascot logo, and will make its competition debut at the Rolex 24 At Daytona towards the end of January. Jake […]
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