Trollbäck+Company Rebrands Fintech Company – Betterment

Global design and branding studio Trollbäck+Company has created the new logo and brand identity for Betterment, a digital wealth management service that operates via web and app platforms. Launched in 2010, Betterment says its aim is to bring investing to the masses, which is rooted in a principle that everyone should have access to good, […]
[READ MORE]

Quantitech, Millennium Engineering Rebrand as ‘Axient’

QuantiTech, with its subsidiaries Millennium Engineering and Integration, Dynamic Concepts, and System Engineering Group, has announced a rebrand to “Axient”. The American company works on projects across multiple industries, from aerospace to cyberspace, providing technical engineering and management support services to not only civilian clients but also to the likes of the U.S. Army, Air […]
[READ MORE]

Arc Publishing Rebrands as ‘Arc XP’, Unveils New Logo

Arc Publishing, a digital platform that is claimed to power over 1,500 websites in 24 countries that reach more than 1.5 billion unique visitors monthly, has announced it has become “Arc XP”. What started life as a digital content management system (CMS) powering The Washington Post, has grown in the six years since entering the […]
[READ MORE]

University of Arkansas – Fort Smith Unveils New Logo

Following more than a year of research, analysis, and design, the University of Arkansas – Fort Smith (UAFS) has officially unveiled its refreshed branding. The latter includes an all-new logo that features a lion with a forward gaze and full mane standing atop a stone foundation with a river formed out of negative space; the […]
[READ MORE]

Law Firm Lewis Roca Rothgerber Christie LLP Announces New Name and Logo

Lewis Roca Rothgerber Christie LLP has launched a complete rebrand that includes a new logo, website, and shortened brand name, Lewis Roca. The rebrand is claimed to reflect the American law firm’s “client experience focus that is the foundation of its culture and approach to service delivery”. “We wanted our branding to reflect our guiding […]
[READ MORE]

NB Private Capital Changes Name to Versity Investments

NB Private Capital, a real estate investment firm specialising in student housing and multi-family projects, has announced that it has changed its name to Versity Investments. The change is said to have been prompted by a desire to rebrand and reflect the expanding business model of the company as it grows in size, scope, and […]
[READ MORE]

Brandpie Creates New Look for Matrix Medical Network

Global consultancy Brandpie has created the new visual identity and brand positioning for Matrix Medical Network (Matrix). The Arizona-headquartered company’s new look is centred around a newly articulated purpose that spans its portfolio of services; these newly defined lines of business are Clinical Care, Clinical Solutions, Clinical Trials, and Clinical Labs. Since 2000, clinician-led Matrix […]
[READ MORE]