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Google Overtakes Apple as ‘Most Valuable Brand’

Google Overtakes Apple as ‘Most Valuable Brand’

Google has overtaken Apple to become the world’s most valuable global brand in the 2014 BrandZTM Top 100 Most Valuable Global Brand ranking, worth $159 billion, an increase of 40% year on year. After three years at the top, Apple slipped to No 2 on the back of a 20% decline in brand value, to […]
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Top 100 Most Valuable Global Brands: Apple Remains No.1

Top 100 Most Valuable Global Brands: Apple Remains No.1

Apple remains the BrandZ Top 100 Most Valuable Global Brand for 2013, worth $185 billion. Apple grew just +1% in the last year compared to a +51% growth for its closest competitor, Samsung, which is now no.30 in the global ranking with a brand value of $21 billion. Google is also a serious challenger for […]
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