Tech Firm One Planet Reveals Space-Inspired Logo

One Planet has revealed a new corporate brand that the U.S. tech firm says places “humanity at its centre”. The concept of the new logo and visual identity is said to have been inspired by the 1990 Voyager 1 space probe, where a photograph of the earth was taken at a distance of 3.7 billion […]
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Zero Motorcycles Reveals All-New Logo Design

Electric motorbike brand Zero Motorcycles has this week introduced an all-new logo, with the updated design featuring a new symbol as well as revised typography for the accompanying wordmark. The refreshed marque replaces the previous so-called “Z Road” design, which was first introduced by the American manufacturer towards the end of 2013. Ditching the ‘flat’ style of […]
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Lawrence Tech Students Design Special Logo for MotorCities

Design students from Michigan’s Lawrence Technological University have created a commemorative 20th anniversary logo for the MotorCities National Heritage Area. The logo was designed by Woodward & Willis, a student-run, faculty-directed design studio within LTU’s College of Architecture and Design that provides students the opportunity to do real-world work for non-profit clients around “Motor City”. […]
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Protein Brand ‘C2’ Launches with Branding by BTL Brands

Creative agency BTL Brands has designed the logo and identity for C2 (short for “Chapter 2”), a new protein company founded by gym entrepreneur, Bastien Bouisset. From creating the brand name and personality, to building the brand strategy and applying the new brand to multiple touch points including packaging and digital, the agency has helped launch […]
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Formula One Reveals All-New Logo Design

Formula One has officially revealed its new logo design. The unveiling took place this past weekend in Abu Dhabi, home of the final race of the 2017 season. The new mark, designed by London-based agency Wieden and Kennedy, replaces F1’s famous ‘flying one’, which has served as the brand’s visual trademark since its creation in 1994 […]
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Audi Introduces New Car Naming System

Audi is adopting a new naming system across its car range that will see model designations being linked to power output instead of engine capacity. While the general names of the model series – from Audi A1 to Audi Q7 – will remain unchanged, combinations of two numbers will replace the various type designations previously used. […]
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BBC Three Gets Brand Refresh by Studio Output

Studio Output has given BBC Three a design makeover, with the new look incorporating a refreshed colour arrangement, a host of illustrations and a re-adapted ‘Tricon’ logo. The rebrand, which was carried out over three months, comes as BBC Three aims to target a “core audience” of 16-to-24-year-olds. The original identity for the online-only television […]
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