Ice Cream Chain Baskin-Robbins Reveals New Logo and Packaging Design

Multinational ice cream chain Baskin-Robbins has refreshed its logo, packaging, and employee uniforms as part of a major rebranding effort. The updated logo design retains the number “31”, which represents the company’s famous “31 flavours” slogan that it first started using back in the 1950s – and which was originally based on the idea of […]
[READ MORE]

Nexen Tire Reveals Special 80th Anniversary Logo Design

Tyre brand Nexen Tire has revealed a special anniversary logo ahead of the company’s 80th anniversary, which will be officially marked on May 1. Through the end of the 2022 anniversary year, the new emblem will be used across the Korean brand’s marketing and communication touchpoints. “The new commemorative emblem incorporates Nexen Tire’s legacy and […]
[READ MORE]

Free The Birds Creates Logo and Packaging for New Limited-Edition No7 Lipstick Range

Creative agency Free The Birds has created the look for “Unstoppable Lip”, a new campaign and limited-edition lipstick line from well known British beauty brand, No7. The project encompasses a custom logo, packaging, naming, as well as consultation on social media content, point-of-sale comms, and activations. To create the limited-edition lip-stick line, Free The Birds […]
[READ MORE]

Motor1.com Unveils New Logo Designed by Pininfarina

Global car news and reviews website Motor1.com has introduced a new logo designed by famed Italian automotive design studio, Pininfarina. The shape of the logo has been revised, specifically the square, which has now been replaced by a circle. The updated “.com” also includes the flag of each of the web magazine’s 10 international editions, […]
[READ MORE]

Simply 7 Introduces New Logo and Packaging

Australian food brand Simply 7 Snacks has introduced two new snacks – Sea Salt Veggie Straws and Fiery Pepper Lentil Chips. In addition to bringing two new products to market, the Melbourne-headquartered company has launched a new, fresh look with redesigned branding and packaging, The latter not only introduces a blue background complete with an […]
[READ MORE]

Tech Firm One Planet Reveals Space-Inspired Logo

One Planet has revealed a new corporate brand that the U.S. tech firm says places “humanity at its centre”. The concept of the new logo and visual identity is said to have been inspired by the 1990 Voyager 1 space probe, where a photograph of the earth was taken at a distance of 3.7 billion […]
[READ MORE]

Zero Motorcycles Reveals All-New Logo Design

Electric motorbike brand Zero Motorcycles has this week introduced an all-new logo, with the updated design featuring a new symbol as well as revised typography for the accompanying wordmark. The refreshed marque replaces the previous so-called “Z Road” design, which was first introduced by the American manufacturer towards the end of 2013. Ditching the ‘flat’ style of […]
[READ MORE]