Gulf Oil Reveals New Logo and Retail Identity

Gulf Oil has revealed plans to introduce a new retail fuel image, which includes a refresh of the famous petroleum brand’s round-shaped logo. Company bosses say the new look will appeal to the consumer’s eye thanks to brighter variations of the classic Gulf colours, a “friendlier” typeface, and “warm gradient sun imagery”. “Our consumers and […]
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Siegel+Gale Rebrands Bahrain Petroleum Company, ‘Bapco’

Global brand strategy, design and experience firm Siegel+Gale has revealed the completion of a refreshed brand platform and visual identity for Bahrain Petroleum Company, Bapco, which is said to be the regional oil and gas leader. Siegel+Gale says it was tasked with redefining the Bapco brand story to highlight the company’s contribution to the national […]
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Bulletproof Gives ‘Original Source’ Shower Gel New Identity

Brand and packaging design agency Bulletproof has revealed details of its work for PZ Cussons in creating a new brand identity and packaging design for Original Source shower range, as the brand aims to combat copycat designs. Bulletproof were appointed to the project without a pitch based on previous work done for the brand having […]
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Bulletproof Creates New Branding for Original Source Skin Quench

Brand design agency Bulletproof has led the creation of the name, brand identity and packaging for a new product from shower care brand Original Source called Skin Quench All in One Moisturising Shower. The range consists of four fruit variants such as Pineapple & Coconut oil and Watermelon & Jojoba oil. All of the products […]
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Logic Design Creates New Identity for Elf Oil

French studio Logic Design has created a new identity for well-known oil and lubricant brand Elf, which is owned by the Total Group. Total engaged Logic Design to reinforce Elf’s branding with a specific request to express more strenuously the technical skills of its automotive lubricant range. The agency subsequently designed a new graphic architecture […]
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Restaurant Branding: Henhom Bakhoor

Assia Merazi is currently an art director at Ogilvy & Mather’s UAE branch. She recently devised this identity for an Emirati restaurant. The logo represents smoke from the bakhoor—woodchips soaked in fragrant oils—drifting off and abstractly spelling “Henhom” in Arabic. The horizontal logotype is clear and straight, balancing with the soft shapes of the larger, […]
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Sinchi Oil Logo

BandU is a graphic design office operating out of Ulaanbaatar, Mongolia’s capital city. Fellow Mongolian company Sinchi Oil was looking to revise and update its visual identity and subsequently hired BandU to carry out the task. Sinchi Oil, as the name suggests, is heavily involved in the Mongolian petroleum industry. Crucial to the business’ previous […]
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