New Sports Anti-Doping Body ‘ITA’ Reveals Logo Design

Following approval from its Foundation Board led by former French Sports Minister Valérie Fourneyron, the International Testing Agency (ITA) has revealed the logo and slogan, “Keeping Sport Real”, which together will form the cornerstone of its brand identity. Headquartered in the Swiss city of Lausanne, ITA is a newly-formed not-for-profit body that aims to provide anti-doping […]
[READ MORE]

Beijing 2022 Unveils Official Logos

The logos for the Beijing 2022 Olympic and Paralympic Winter Games have been revealed at a special ceremony held at the National Aquatic Centre in China’s capital city. Named “Winter Dream”, the design for the 2022 Beijing Winter Olympics emblem is said to have been inspired by 冬, the Chinese character for “winter”. The upper […]
[READ MORE]

SomeOne Helps to Brand London 2017

Next month, London’s Queen Elizabeth Olympic Park is set to host the 2017 IAAF World Championships. The London Championships will be the 16th in the event’s 34-year history, and will see the likes of Mo Farah and Usain Bolt joining the competition to bring home a medal. And before then, the eighth edition of the World […]
[READ MORE]

World Taekwondo Reveals New Brand and Logo Design

The World Taekwondo Federation (WTF) has rebranded as World Taekwondo, with the organisation’s new brand and logo having being revealed this week at the 23rd World Taekwondo Championships in Muju, Korea. The name change comes as the organisation wants to avoid confusion of its acronym with the offensive slang abbreviation ‘WTF’, which is commonly used […]
[READ MORE]

Eurosport Reveals Olympics Logo Design

Eurosport has unveiled its on-screen logo for the Olympic Winter Games PyeongChang 2018. The broadcast of the winter games will mark the network’s first as the official broadcaster for the Olympic games in both the United Kingdom and mainland Europe. The logo design brings together the current Eurosport wordmark with the PyeongChang logo typeface, underpinned […]
[READ MORE]

European Olympic Committees Unveils New Logo Design

The European Olympic Committees (EOC) has unveiled a new corporate logo at the start of its 45th General Assembly in Minsk. It forms part of a totally revised look for the organisation, which is currently in the midst of a crisis following the arrest of its President Patrick Hickey; the 71-year-old Irishman has been charged […]
[READ MORE]

WBSC Unveils Logo for Inaugural Under-23 Baseball World Cup

The World Baseball Softball Confederation (WBSC) has revealed the official logo design for the WBSC U-23 Baseball World Cup 2016, which will be staged in Monterrey, Mexico, from 28 October to 6 November. The inaugural U-23 world championship is an expansion of the U-21 Baseball World Cup, which was launched in 2014 and won by […]
[READ MORE]