SomeOne Helps to Brand London 2017

Next month, London’s Queen Elizabeth Olympic Park is set to host the 2017 IAAF World Championships. The London Championships will be the 16th in the event’s 34-year history, and will see the likes of Mo Farah and Usain Bolt joining the competition to bring home a medal. And before then, the eighth edition of the World […]
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World Taekwondo Reveals New Brand and Logo Design

The World Taekwondo Federation (WTF) has rebranded as World Taekwondo, with the organisation’s new brand and logo having being revealed this week at the 23rd World Taekwondo Championships in Muju, Korea. The name change comes as the organisation wants to avoid confusion of its acronym with the offensive slang abbreviation ‘WTF’, which is commonly used […]
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Eurosport Reveals Olympics Logo Design

Eurosport has unveiled its on-screen logo for the Olympic Winter Games PyeongChang 2018. The broadcast of the winter games will mark the network’s first as the official broadcaster for the Olympic games in both the United Kingdom and mainland Europe. The logo design brings together the current Eurosport wordmark with the PyeongChang logo typeface, underpinned […]
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European Olympic Committees Unveils New Logo Design

The European Olympic Committees (EOC) has unveiled a new corporate logo at the start of its 45th General Assembly in Minsk. It forms part of a totally revised look for the organisation, which is currently in the midst of a crisis following the arrest of its President Patrick Hickey; the 71-year-old Irishman has been charged […]
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WBSC Unveils Logo for Inaugural Under-23 Baseball World Cup

The World Baseball Softball Confederation (WBSC) has revealed the official logo design for the WBSC U-23 Baseball World Cup 2016, which will be staged in Monterrey, Mexico, from 28 October to 6 November. The inaugural U-23 world championship is an expansion of the U-21 Baseball World Cup, which was launched in 2014 and won by […]
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Final Logo Design Chosen for 2020 Tokyo Olympics

The official logo of the 2020 Tokyo Olympics has been revealed. Dubbed “Harmonised Chequered Emblem”, the winning logo was selected from 15,000 entries submitted in an open-call competition. “Chequered patterns have been popular in many countries around the world throughout history. In Japan, the chequered pattern became formally known as ‘ichimatsu moyo’ in the Edo […]
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Final Logo Designs for Tokyo 2020 Olympics Revealed

Tokyo 2020 Olympics organisers have officially revealed a shortlist of four replacement logos after the original design by Kenjiro Sano was ditched last September following accusations of plagiarism. The Tokyo 2020 Logo Selection Committee says it selected the four designs from nearly 15,000 entries in a competition that was open to any Japanese resident over the age of 18. The […]
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