Logo Designs for 2020 Olympic and Paralympic Games Unveiled

The Tokyo 2020 Organising Committee has this week unveiled the official emblems of the Tokyo 2020 Olympic and Paralympic Games. The Tokyo 2020 Olympic emblem is inspired by the “T” in: “Tokyo”; “Tomorrow”; and “Team”. The Paralympic emblem, meanwhile, is inspired by “=”, being described by the tournament organisers as the “universal sign of equality”. […]
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Oslo 2022 Reveals Candidate City Logo

Oslo 2022 has unveiled a new logo and visual profile for its bid to host the Winter Olympic and Paralympic Games. The city has been shortlisted by the International Olympic Committee (IOC) in the 2022 race alongside China’s capital Beijing and Almaty in Kazakhstan. The logo incorporates Pierre de Coubertin’s Olympic rings as well as […]
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Baku 2015 European Games Logo Unveiled

Azerbaijan’s Minister of Youth and Sport, Azad Rahimov, has unveiled the logo for the first European Games, which will be held in June 2015 in Azerbaijan’s capital city, Baku. The sporting tournament will see more than 5,400 athletes from all of the 49 Olympic nations of Europe compete in 18 sports. The logo was officially […]
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Poster Design for Coca-Cola’s ‘Athletes’ Campaign

The poster campaign “Athletes” celebrates the Olympic movement and its universal spirit, says Coca-Cola. It aims to show the positioning of the Coca-Cola brand as a part of youth culture with a focus on the peaceful interaction of different cultures and peoples. The campaign was designed to be both eye-catching and vibrantly colourful, and it […]
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