Believe In Creates New Brand and Packaging for Finchtail

Finchtail is a new company focused on creating simple and useful products that are sustainably made. Their first product is a cardboard tablet stand, and their new identity, packaging and launch materials have been developed by brand design studio Believe in. Initially Believe in worked to define the brand strategy, based around the company’s goal […]
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Pearlfisher Redesigns innocent On-the-Go Juice Range

Pearlfisher London has re-designed innocent’s on-the-go juice range. Work spans creative strategy, graphic and structural packaging design. innocent wanted to broaden its latest in-home juice carafe proposition in the on-the-go (OTG) category, making the carafe proposition relevant for the more active, transient world of OTG drinks. Mike Beauchamp, Pearlfisher 3D design director, commented, “The OTG […]
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Lippincott Creates New Logo for Autotrader

US-based online car marketplace Autotrader has revealed a new logo and brand identity. The new look has been developed in partnership with design firm Lippincott. “The logo is a dynamic icon that can be interpreted in many different ways: the road ahead, an arrow pointing forward and a subtle ‘AT.’ The design draws inspiration from […]
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Spin Rebrands University of the Creative Arts

The University for the Creative Arts is a specialist arts institution in the south east of England. It’s four campuses at Canterbury, Epsom, Farnham and Rochester offer a range of creative subjects. Their primary focus is on practice-based and industry-orientated learning experience. Following an extensive research and consultation phase with senior management, lecturers, students and […]
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Brandhouse Reveals New Packaging and Identity for Tango

Brandhouse, part of Hangar Seven, has redesigned the packaging and updated the identity of British soft drink brand, Tango. Working with Britvic Soft Drinks on the brand’s rejuvenation, Brandhouse says the design builds on Tango’s 60 year history and the repositioning will reengage “emotionally with young adults.” The new packaging redesign sees Brandhouse return to […]
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BrandPie Creates New Identity for the Royal Albert Hall

The Royal Albert Hall’s communications have been given a makeover by BrandPie, the brand strategy consultancy. Its new logo and design system was developed by The BrandPie Foundation, the company’s charitable arm, and is designed to emphasise and promote the Hall’s status as a world class venue, and its aims to broaden access and appeal […]
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Neelkeen Designs Future of Chinese Brand ‘Mi’

Xiaomi is currently the world’s third largest manufacturer of smartphones. However, despite its exponential growth in recent years in the Asian market, it has yet to achieve the status of a “global company”. Thinking of the internationalisation of Xiaomi, Brazilian creative agency Neelkeen has come up with a conceptual rebranding proposal for the Mi brand, […]
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