Nike Unveils ‘BIKETOWN’ Visual Bike Identity

Nike has announced a new partnership with its home-town city of Portland. The Portland Bureau of Transportation has officially confirmed the sportswear brand as the title sponsor of the city’s new bike share system. The agreement is valued at $10 million and has an initial term of five years. The bike share program and bicycles will be called […]
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Elmwood Creates ‘Foxy’ Branding for Chicken Restaurant, Reys

Global brand design consultancy Elmwood has created the branding for new chicken restaurant concept, Reys. Having opened its first restaurant this month in Cambridge, Reys is positioned at the higher end of the casual dining sector and is said to be inspired by traditional French rotisserie chicken. Elmwood was asked to develop the name and […]
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Springetts Designs Halloween Jaffa Cakes

McVitie’s Cakes has launched three new limited edition Halloween Jaffa Cake packs, designed by Springetts. Building on the masterbrand relaunch earlier this year, all three packs feature a plethora of ‘scary imagery’. “We created a Halloween coffin, based on the McVitie’s brand cartouche, and used that as the focus of the spooky branding,” says Springetts […]
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Siegel+Gale Unveils New Logo Design for ‘Truth Initiative’

Global strategic branding firm Siegel+Gale has announced the completion of the rebrand for Truth Initiative, formerly the American Legacy Foundation or Legacy, said to be the largest non-profit public health organisation in the U.S. focusing specifically on tobacco control. Legacy partnered with Siegel+Gale on a comprehensive rebranding initiative while launching the next generation of their […]
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Duffy & Partners Rebrands as Part of New Digital Push

Global design and branding firm Duffy & Partners has undergone a rebrand as part of  new digital push that includes a new Chicago presence and an expanded digital leadership team. With the new offering – dubbed Design Experience – comes a new, streamlined name, whereby Duffy & Partners will now simply be called Duffy. As […]
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MIAMI FC Football Team Reveals Logo Design

Newly formed U.S. soccer club MIAMI FC has unveiled its official logo. The badge and shield have been designed to reflect the culture of Miami city, according to the designers. The badge is laid out in the shape of a shield, showcasing three main colours, namely, orange, blue and aqua. “The base of the badge […]
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The Surgery Rebrands Hawk-Eye Innovations

West Sussex based design and digital agency The Surgery has completed a rebrand of sports technology company Hawk-Eye Innovations. The Sony Group company is probably best known for it’s ball tracking technology that is used to officiate major sporting events like Wimbledon and the English Premier League, but is growing to the point where it […]
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