Carter Wong Rebrands Protean Electric

Electric automotive technology company Protean Electric has unveiled a new logo and identity designed by London-based studio Carter Wong. The agency was first approached by Protean back in 2017, as the business sought to overhaul its identity that was deemed to be lacking “structure and clarity”. “The previous visual identity was a little tired and had struggled […]
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Parkinson’s Foundation Unveils New Logo Design

The Parkinson’s Foundation in the U.S. has announced the launch of its new brand and website following the recent merger of two organisations – National Parkinson Foundation and Parkinson’s Disease Foundation – as part of its renewed mission to help those living with Parkinson’s disease (PD). The latter affects an estimated one million Americans and […]
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SUNY Plattsburgh Unveils New Logo Design

The State University of New York College at Plattsburgh, also known as SUNY Plattsburgh, has revealed a new primary logo design for its official athletics department. The new visual identity, which is centred around a cardinal bird mascot known as “Burghy”, will be seen across all teams and the campus as a whole beginning this […]
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Lippincott Unveils New Logo for Principal

Lippincott has designed a new logo and brand identity for Principal, the global financial services company, which will kick start a larger brand transformation. Originally founded in 1879, Principal has expanded over time and now serves customers in more than 70 countries. With a diversified and global offering, the company wanted its visual expression to reflect […]
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Mr B & Friends Rebrands Principality Building Society

Creative agency Mr B & Friends has designed the new brand proposition and identity for Principality Building Society. Established in 1860, and now with over 500,000 members, its savers and borrowers, Principality is said to be the largest mutual building society in Wales. However, the Society felt that consumers’ needs were changing and subsequently engaged […]
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Pearlfisher Rebrands Culinary Star, Wolfgang Puck

Pearlfisher New York has re-branded Wolfgang Puck through a revised brand strategy, architecture and visual identity system spanning the celebrity chef’s full portfolio. “In an increasingly competitive landscape and with a wide variety of offerings, audiences and price points, the Wolfgang Puck brand lost some of its single-mindedness,” says an agency spokesperson. Encompassing three key […]
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PayPal Gets Brand Refresh, Unveils New Logo Design

For the first time PayPal is unveiling a global brand platform and campaign. Called “The People Economy”, the campaign also includes a refreshed logo and identity design. The new logo has been designed with the help of Yves Béhar of industrial design and brand development firm fuseproject. “We focused on two key themes for design: […]
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