Saxa Salt Gets New Logo and Packaging by Robot Food

To many UK households, Saxa is salt. Saxa has been around since 1907 and is one of the UK’s better known food brands. Parent company Premier Foods asked Robot Food to refresh the brand with the goal being to create “a stronger, fresher purpose, contemporary appeal”. The rebrand would include fine table salt, cooking salt […]
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CocoPro Gets New Logo and Packaging Design by Afterhours

Design agency Afterhours has refreshed the brand identity and packaging for CocoPro, a range of high protein coconut water created by a team of sports professionals and nutritionists. With the ambition to grow the brand from its roots in the specialist fitness sector to connect with a broader, health conscious audience, CocoPro tasked Afterhours with […]
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Taxi Studio Helps Coca-Cola Rebrand Minute Maid

Taxi Studio has worked with the the global design team at Coca-Cola to create a new visual identity system for juice brand, Minute Maid. The design studio was briefed to draw together the beverage company’s current range of over 1,000 juices into a single identity, while also enabling the range to expand in the future. […]
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Art Product Brand Reeves Gets New Look by Pearlfisher

Pearlfisher has rebranded famous art materials supplier, Reeves. Said to be the world’s oldest paint manufacturer dating back to 1766, the brand forms part of the extensive Colart portfolio, and is currently relaunching in an effort to win over more customers. With an identity that has effectively remained untouched for more than 250 years, company […]
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Webb deVlam Unveils New Look for VeeTee Rice Brand

Strategic brand design agency Webb deVlam has unveiled a fresh new brand identity for rice company VeeTee, to reposition the range, re-establish its relationship with its target audience of millennials and grow market share. After ten years in the precooked sector and not to mention some 30 years as one of the UK’s leading independent […]
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PB Creative Unveils Design for New Sports Nutrition Brand, ‘Be’

PB Creative has created the identity and packaging design for ‘Be’, a new sports supplement brand that has just launched in the UK, Europe and the US. Parent company Lifeplus approached the agency to create a new sports nutrition brand that would provide the company with an ownable and credible space within the UK, Europe […]
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Bulletproof Redesigns Apetina Cheese Brand

Arla Foods has teamed up with the London office of design agency Bulletproof to create a new brand visual identity and packaging design for global cheese brand Apetina. With an ambition to reposition Apetina as a cooking cheese brand, bosses at Arla Foods say they needed a design that would drive reappraisal, inspiring ‘casual creative […]
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