wilko Reveals New Branding and Packaging by Free The Birds

British high-street retail chain wilko has unveiled a new brand identity with design by creative agency, Free The Birds. Beginning with wilko’s heritage paint and pet ranges, the brand re-fresh is part of a three-year partnership that will see Free The Birds’ designs rolled out across the company’s entire portfolio. The new look, which encompasses […]
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StormBrands Brings ‘smile’ to Pakistan’s New Cake Range

British brand design agency StormBrands has created the name, logo, and packaging design for ‘smile’, a new kids’ cake range that will retail in Pakistan. Owned by international baked good company EBM, the new single-serve, packaged doughnut cake aims to shake up the Pakistani packaged cakes market, where it will sell under EBM’s Peek Freans […]
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Urban Eat Reveals New Logo and Packaging by Robot Food

Robot Food has refreshed the logo and branding of food-to-go range Urban Eat, aiming to “implode” the sector with eye-catching new designs that “push the limits and shatter the preconceptions of what ‘grab and go’ can be”. According to the agency, the main design challenge was to somehow mix together vibrant colours, intricate pattern designs, […]
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Florida Crystals Sugar Unveils New Logo and Packaging

Florida Crystals – said to be the only grower of organic sugarcane in the whole of America – has revealed a fresh look that includes a new logo and packaging design across its entire range. “For the past 60 years, we’ve grown, harvested and milled sugarcane giving us full visibility of how our specialty cane […]
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New Logo and Packaging by StormBrands for Halal Meats Brand – Najma

Brand and design consultancy StormBrands has created the new logo and visual identity for popular halal cooked meats product range, Najma. In a category currently worth a reported £15m, Najma approached StormBrands with the goal of doubling the size of the halal cooked meats category to £30m over three years – and to become the […]
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Berocca Reveals New Logo and Packaging by Free The Birds

Creative agency Free The Birds has designed the new logo and packaging for Berocca, a brand of effervescent drink and vitamin tablets made by German pharmaceutical giant, Bayer. Established in 1969, Berroca is a well-known vitamin supplement that is readily available in most supermarkets, but the previous packaging design was deemed to ineffectively communicate the […]
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We Launch Rebrands Home Baking Kit Company – Baked In

London-based brand and digital agency We Launch has created the new logo and visual identity for subscription-based home baking kit company, Baked In. Launched in 2013, and now sold both in shops and online retailers across the UK, Europe, and North America, Baked In wanted to expand its offering further and reach an even larger […]
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