Fanta Reveals New Logo and Bottle Design

Soft drink Fanta has been reimagined, resulting in what company bosses are saying is the biggest change to the brand in its history. The transformation will see a new visual identity, the introduction of an asymmetric, spiral bottle and a new recipe for Fanta Orange which is claimed to contain a third less sugar. At […]
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Pentagram Designs Identity for Pink Floyd Records

Pentagram’s Harry Pearce and team have created the visual identity for Pink Floyd Records, a new record label that is releasing both old and previously unheard tracks from the famous English rock band. The main logotype has been inspired by the stencilled lettering on Pink Floyd’s ‘Animals’ album cover from 1977. Pentagram says it established […]
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Quorn Gets Logo and Packaging Refresh by Bulletproof

Strategic brand and packaging design agency Bulletproof has created a new global brand identity and packaging design for meat-free brand Quorn as part of a £10m relaunch. Bulletproof was appointed to the project in August 2016 by brand owner Quorn Foods. Founded in 1985, Quorn is currently said to be the leading meat-free brand in […]
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After Hours Creates New Identity for Eyelash Expert, Lananh Le

Design agency After Hours has created the new strategy and identity for eyelash extension artist, Lananh Le. As well as the main logo, other key deliverables included website design, photography art direction, visual language, print materials and packaging. “The new design concept is based on two dimensions, the fact that eyes are central to how […]
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Kabuto Noodles Wins Gold for B&B Studio

B&B studio won gold at last night’s DBA Design Effectiveness Awards for its strategy and design work on Kabuto Noodles which launched the new brand into the UK market. In its first year, Kabuto’s sales targets of £100k were smashed by 86% and distribution has increased from 35 stores in 2011 to 3205 in 2015. Today Kabuto is […]
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R-Design Unveils New Logo for Morrisons’ ‘Eat Smart’ Range

R Design has renamed and rebranded Morrisons healthy eating range from NuMe to Eat Smart in an effort to create greater product clarity. “There was confusion around whether it was specifically a diet range, or a healthy-eating range,” says R Design boss Dave Richmond. “People also read it as one word – ‘Nume’.” The new […]
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Sheridan&Co Creates New Brand Identity for KIN Nutrition

Global retail design agency Sheridan&Co has created the new brand identity for KIN – a range of premium nutritional supplements developed by fitness experts Kyle and Kelly Maslen, otherwise known collectively as KMPT. With a combined 17 years of industry experience, Kyle has trained GB athletes, industry execs and celebrities, while Kelly’s expertise lies in […]
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