Voicebox Creative Unveils New Design for SeaPak

San Francisco-based branding agency Voicebox Creative has revealed its new packaging design for SeaPak Shrimp & Seafood Company, which is said to be America’s number one retail brand in the frozen speciality seafood category. SeaPak hired Voicebox to redesign its logo and 30+ product SKUs to better align the brand with its message of “allowing […]
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Robot Food Brands New Frozen Food Entrant – ‘Gourmade’

Leeds-based branding agency Robot Food has created the new positioning, identity and packaging design for Gourmade – a new ‘frozen from fresh’ ready meal brand that its founders Jo and Glenn Devenish claim will “take frozen foods into the 21st century”. So far, the range offers seven main meals, five sides and three desserts. Main meals include […]
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B&B Studio Rebrands Mornflake Cereal

Cereal brand Mornflake has unveiled a new identity for its range of oat-based products, with design by B&B studio. The rebrand aims to highlight not only the nutritional benefits of the cereals but also Mornflake’s heritage as the fourth-oldest family-owned brand in Britain. As a result, B&B studio has created a new positioning around ‘Strength […]
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Lowen’s Natural Skincare Reveals Brand Refresh

Marketing agency Local Propeller has created the new brand identity for Lowen’s Natural Skincare. The refresh includes a redesign of the Canadian company’s logo, packaging, labelling as well as development of a new website and online store. As part of the overhaul, going forward, Lowen’s Natural Skincare will be known simply as “Lowen’s” to reflect […]
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ROCKTAILS Gets New Identity by B&B Studio

British drinks brand ROCKTAILS has unveiled the first lightly sparkling botanical blend in their range, “The Citrus Spritz” with design from B&B studio. Founded by Chris Yandell and Katie Bain, ROCKTAILS’ alcohol-free drinks are produced using a traditional copper pot steam distillation process – a production method that B&B studio says has inspired the look of the […]
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Pentagram Reveals ‘Playful’ Branding for Buffy Duvet

Pentagram has developed the brand identity, positioning, messaging and packaging design for Buffy – claimed to be the “world’s most comfortable – and kindest – duvet”. Made from naturally sourced eucalyptus and volcanic materials, rather than goose down, the new product is being described by its makers as being cruelty free, hypoallergenic and also temperature […]
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Pearlfisher Designs and Launches ‘Jolly Sockings’

Pearlfisher has launched ‘Jolly Sockings’ – in partnership with a number of global charities and brands – to provide the homeless with a gift this Christmas. With an orchestrated social campaign rolling out across its four locations (London, New York, San Francisco and Copenhagen) Pearlfisher, in partnership with sock brands and charities in each city, […]
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