‘Well&Truly’ Snacks Brand Given New Look by B&B studio

Baked corn snacks brand Well&Truly has unveiled a new identity, with design by B&B studio. In a deliberate move away from the brand’s original health-focused positioning, the new look aims to celebrate “taste and satisfaction”. “As the mainstream and healthy snack sectors begin to converge, B&B was keen to help Well&Truly take advantage of the […]
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Protein Brand ‘C2’ Launches with Branding by BTL Brands

Creative agency BTL Brands has designed the logo and identity for C2 (short for “Chapter 2”), a new protein company founded by gym entrepreneur, Bastien Bouisset. From creating the brand name and personality, to building the brand strategy and applying the new brand to multiple touch points including packaging and digital, the agency has helped launch […]
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Firefly Drinks Get Rebranded Packaging by B&B studio

B&B studio has created the new branding and packaging for British juice drinks manufacturer, Firefly. While the recognisable logo of a bottle with wings – previously designed by B&B studio – has been retained, it is now accompanied by a new circular brand mark with the strapline ‘Revitalising botanical drinks’. However, the most significant change […]
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Robot Food Brands BULK POWDERS’ New ‘WMN’ Range

Robot Food has created the branding and packaging for a new women-only product range from BULK POWDERS – one of the UK’s most popular sports nutrition brands. “Taking cues and inspiration from lifestyle brands and booming gym culture, Robot Food came up with the dynamic name WMN and created designs using eye-catching rose gold against […]
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Voicebox Updates Logo and Packaging for Pacific Foods

San Francisco-based packaging design firm Voicebox has created the new logo and packaging for Pacific Foods, a producer of natural and organic food products. The refreshed look aims to bring greater consistency across the Oregon-headquartered company’s collection of stocks, broths, soups and eight varieties of plant-based beverages, making it more easy for consumers to identify […]
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Coty Rebrand by Workroom Wins Top Prize at REBRAND 100

London-based branding consultancy Workroom has come out a winner at the biennially-held REBRAND 100 Global Awards. It picked up one of just five ‘2018 Best of Awards’ for its rebrand of beauty products manufacturer Coty, which the agency also claims was its largest-ever rebranding programme. Workroom says both the new logo and strapline were designed […]
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Voicebox Creative Unveils New Design for SeaPak

San Francisco-based branding agency Voicebox Creative has revealed its new packaging design for SeaPak Shrimp & Seafood Company, which is said to be America’s number one retail brand in the frozen speciality seafood category. SeaPak hired Voicebox to redesign its logo and 30+ product SKUs to better align the brand with its message of “allowing […]
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