SomeOne Unveils New Look for Beauty Brand, Lumity

Branding agency SomeOne has created the new look for health and beauty supplements company, Lumity. Founded by a PhD graduate from the University of Cambridge, and said to have a dedicated following among makeup artists and celebrities, including the likes of Helena Christensen, Yasmin Le Bon and Cheryl Cole, Lumity makes and sells anti-ageing products […]

Without Refreshes Logo and Packaging for Wahaca Taco Kits

Wahaca Taco Kits has relaunched in supermarkets across the UK with a fresh brand and packaging identity by design studio Without that marries the range with the popular restaurant chain. Without’s partnership with Wahaca restaurants goes all the way back to 2007 when the very first outlet opened in London’s Covent Garden; they have continued […]
[READ MORE] Launches with Branding by Robot Food

Branding agency Robot Food has created the logo, identity, and packaging design for, a new to market dog food brand that produces British made, cold pressed and raw frozen dog food as well as jerky treats. Seeing a growing demand for better quality pet food, company founder Craig Wallace is said to have invested […]

Straight Forward Design Brands ‘GoMo’ for Mars in India

Mars Edge, a new business arm of confectionery giant Mars targeting the health and wellness segment, has launched “GoMo” in India, with brand and packaging strategy by Straight Forward Design. GoMo’s first snack range – ‘Dal Crunchies’ – has reportedly been created to help close the nutritional gaps of six- to 18-year-olds throughout the country, […]

Without Brands New Asian Food Line, ‘Kelly Loves’

London-based studio Without has created the logo and packaging design for new Asian food label, Kelly Loves. As the brainchild of well-known Korean food entrepreneur Kelly Choi, founder of Kelly Deli and Sushi Daily, the new product has been created “to bring wholesome Asian food to Western supermarket shelves” and to tap into the booming […]

PB Creative Refreshes Logo and Packaging for Foamburst

London-based design agency PB Creative has refreshed the brand and packaging identity for Imperial Leather’s Foamburst shower gel. The latter first arrived on the market a little over two decades ago, with the most recent redesign in 2013. In an effort to set it apart from regular body-wash brands, Imperial Leather recently decided to push […]

Straight Forward Design Brands New Plant-Based Gelato, ‘Gigi’

Gigi, a new plant-based Italian-style gelato, has just launched with brand and packaging design by London agency Straight Forward Design. Interest in plant-based eating is said to be soaring, and Gigi reckons it has come up with a gelato that is both nutritious and delicious. The branding and packaging therefore incorporates a mix of ‘health’ […]