Pyure Organic Reveals New Logo and Packaging

Pyure Organic, said to be one of the fastest-growing U.S. brands in the low-to-no-calorie sweetener category, has announced a major rebrand of its organic and non-GMO plant-based sweeteners, baking mixes, milk modifiers, and spreads. The Naples, Florida-headquartered company says it partnered with marketing and media agency Ideabar to develop integrated marketing strategies to accelerate business […]
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P&W Creates Logo and Packaging for ‘VITASMART’

Pemberton & Whitefoord LLP has designed the logo and packaging for a new range of female supplements called “VITASMART”. The identity and branding aims to stand out in the growing vitamins, minerals, and supplements (VMS) category, and features a distinct brand marque in the form of a ‘V’ with wings, which is claimed to indicate […]
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P&W Designs Logo and Packaging for ‘Little Lot’ Toy Brand

London-based design consultancy Pemberton & Whitefoord LLP has created the brand identity for a new range of educational preschool toys called “Little Lot”. The largest category in the toys market is said to be preschool toys, so the importance of getting the branding right was critical for Addo Play Ltd, which owns the newly-created Little […]
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Zoflora Reveals New Logo and Packaging by PB Creative

Design agency PB Creative has refreshed the logo and packaging design for well-known disinfectant brand, Zoflora. Claimed to be the UK’s leading disinfectant brand, its range of fragranced, perfumer-developed, concentrated disinfectants are said to be inspired by nature. PB Creative was briefed to create a contemporary and desirable look and feel for the brand that […]
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‘Castrol ON’ Launches with Logo and Packaging by Williams Murray Hamm

Castrol has collaborated with long time branding partner Williams Murray Hamm (WMH), to create the name and identity for a new umbrella brand that will cover its range of ‘e-fluids’ for the electric vehicle market. Launching from this month onward, Castrol ON visibly signals the business’s move into electric mobility. The automotive lubricants giant approached […]
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Belvoir Farm Unveils New Logo and Packaging by B&B studio

B&B studio has updated the logo and packaging design for Belvoir Farm, as the British soft drinks brand aims to win over a younger demographic in order to drive growth. The rebrand is said to build on the company’s farming roots, with the first bottles of its signature elderflower cordial having being handmade on the […]
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Hulsbosch Brands New ‘Woofin’ Good!’ Dog Food Range

Branding and design agency Hulsbosch has created the name, logo, identity, and packaging design for Australian supermarket Coles’ new private label dog food range. With more than 80% of pet owners reportedly buying their pet food at the supermarket, Coles is aiming to win over more customers with its new Woofin’ Good! range that is […]
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