Duffy Rebrands Baby Einstein and Bright Starts for Kids II

Toy company Kids II has announced the relaunch of its signature brands, Baby Einstein and Bright Starts. Leading the rebranding initiatives, designer Joe Duffy has partnered with Kids II as creative director. The Atlanta-headquartered manufacturer says this is the first of many projects that will be led under Duffy’s creative vision. The Kids II creative design team worked […]
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B&B Studio Creates New Logo and Identity for Dalston Cola

The Dalston Cola Company has unveiled a new visual identity by B&B studio, as it seeks to move from niche, craft drinks company, to established brand. Originally launched back in 2012 by Duncan O’Brien, the drinks are handmade in East London using 100 per cent natural and locally sourced ingredients. B&B says it has retained some of […]
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Pentagram Creates Identity for Sports Supplement, ‘HOTSHOT’

Pentagram’s Daniel Weil and Michael Bierut have collaborated on the design of the brand identity and packaging for HOTSHOT, a new sports drink that is claimed to prevent and treat muscle cramps. The supplement was invented by Dr. Rod MacKinnon, MD, a Nobel Prize-winning neuroscientist and endurance athlete, in collaboration with Bruce Bean, PhD, a neurobiology professor […]
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JKR Creates ‘Hippie’ Identity for Chickpea Snack, HIPPEAS

Global brand design agency Jones Knowles Ritchie (JKR) has created the visual identity and packaging for HIPPEAS, an all-new range of organic chickpea puffs. The agency says it has been involved from the very start of the brand’s development, shaping its personality and tone of voice as well as creating its look. Targeting the global snacks […]
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B&B Studio Rebrands Honey Water ‘Just Bee’

B&B studio has created the new brand identity and packaging for Just Bee, a natural spring water that incorporates a single drop of honey. The new geometric bee icon is the main element of the design, with different colours used in the body to indicate one of the three different flavour variants and the wings a uniform ‘water’ blue to […]
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Pentagram Brands ‘Leafs By Snoop’

Pentagram’s Emily Oberman and team have designed the brand identity and packaging for a line of marijuana-based products from hip-hop star Snoop Dogg. Called Leafs By Snoop, the range includes both flower and edibles (so called “Dogg Treats”) such as chocolate bars, chews, drops and gummies. Pentagram says Snoop and his team wanted to establish […]
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ASHA Rebrands Jude’s Ice Cream

Gloucester-based consultancy ASHA has redesigned the branding and packaging for British ice cream brand, Jude’s. The refreshed design incorporates a new logotype as well as an ice cream ‘kite mark’ bearing the words “Great British ice cream”. The packs, meanwhile, feature new colour combinations with ‘hand painted’ stripes to help differentiate between the various flavours. […]
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