Coley Porter Bell Develops Brand Concept for Ambrosia

Ambrosia – owned by Premier Foods – has unveiled its latest addition to its family – ‘Ambrosia Frozen Custard.’ Having just hit the shelves, the brand identity has been developed by strategic branding consultancy, Coley Porter Bell. Coley Porter Bell was briefed to create an identity and packaging concept that clearly differentiates the brand from […]
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Biles Inc. Creates ‘Simple’ Look for Ella’s Kitchen

This February sees organic baby and kids food brand Ella’s Kitchen rolling out new packaging for their baby dry cereals, with design by Biles Inc. The Surrey-headquartered agency was appointed by the company as its branding and packaging design partner following a strategic pitch in July 2015. Originally founded in 2006, Ella’s Kitchen is currently claimed […]
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Coley Porter Bell Gives Border Biscuits a New Look

Border Biscuits, which generated more than £14.5 million in sales in its last financial year, has announced the launch of its new brand identity developed by brand consultants, Coley Porter Bell. The work – rolled out at the end of January 2016 – aims to modernise the brand to help make it more competitive in the […]
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Springetts Redesigns Sacla’ Brand for Relaunch

In this, its 25th anniversary in the UK, Sacla’, said to be the UK’s number one pesto brand, is relaunching its brand identity, starting with its Pesto range and its new pasta sauces. The process is being led by Springetts Brand Design Consultants. The project has involved the development of a new brand architecture designed […]
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Bulletproof Unites Maynards and Bassetts into One New Brand

Well-known confectionery brands Maynards and Bassetts have announced they are joining forces in an effort to “reinvigorate” the adult candy market. This master brand revamp, which includes new branding and a total packaging redesign, was handled by strategic brand and packaging design agency Bulletproof. The agency was appointed by brand owner, Mondelēz International in March 2015, on […]
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Dragon Rouge Creates New Identity for Dairy Brand, Jacky

Orkla Foods Finland’s Jacky is a well-known child-friendly dairy brand in Finland with a colourful brand image. However, company bosses felt the brand required a re-design to restore its appeal with kids and their parent gatekeepers – and to motivate tweens for whom the packaging had become a little too “babyish”. Orkla Foods Finland also […]
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Dragon Rouge Rebrands VOYA Skincare

VOYA is a luxury spa and skincare brand located on the Atlantic coast of Ireland. Its products can be found in spas globally and fans are said to include the likes of Cameron Diaz, Victoria Beckham and Michelle Obama. The VOYA brand was originally founded by Mark and Kira Walton who utilised organically-grown seaweed harvested […]
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