Coley Porter Bell Modernises Logo and Packaging for OXO

Branding agency Coley Porter Bell (CPB) has revamped the look and feel of OXO for its Cubes and Shake & Flavour range. The work is set to roll out at the end of January and aims to modernise the brand without losing historical design elements. For the cube range, the agency says it created an […]
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New Logo and Packaging Design Unveiled for Jacob’s

United Biscuits (UB), an international manufacturer of biscuits and cakes, has this week announced the introduction of new-look packaging and a revamped logo for its entire Jacob’s range. UB says it has invested in the initiative as the next stage in its masterbrand strategy, which the manufacturer kick-started in 2014 by bringing all savoury products […]
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Silk Pearce Designs New Look for Honeybell Soap

Design and branding consultancy Silk Pearce has created new packaging designs for The Honeybell Soap Company as part of a product rebranding programme to help the company expand UK sales and move into international markets. Having rationalised its product lines, Honeybell has this week launched a new collection of handmade bar and liquid soaps, hand and […]
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Pearlfisher Designs Branding and Packaging for Cadbury ‘Glow’

Mondelēz International, in collaboration with Pearlfisher, Air Innovation and Multi Packaging Solutions, has created Cadbury Glow, a new ‘premium’ gifting range. Pearlfisher’s work spans brand strategy, brand architecture, brand identity and graphic packaging design. Rory Fegan, Pearlfisher’s brand strategy director commented, “Cadbury is an iconic brand full of generosity, playfulness, optimism and pioneering spirit. As […]
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7up Gets Refreshed Logo and Visual Identity

Soft drink 7up has unveiled a new visual identity and global campaign. Originally established in 1929, 7up is currently the second largest PepsiCo beverage drink internationally. “7up is an important, authentic trademark, with an immensely rich heritage and brand equity,” said current PepsiCo boss, Brad Jakeman. “As global beverage consumption and consumer trends continue to […]
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SVIDesign Brands Fashion Portal Graziashop.com

London-based branding consultancy SVIDesign has worked with fashion magazine Grazia on its debut global commerce platform, Graziashop.com. Launched earlier this month, the new e-tail site offers women’s designer collections from over 250 brands. SVIDesign created the branding, house style and packaging for the new launch, including the design of a new logo which is based […]
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Making Unveils New Logo and Packaging for Kopi.co.uk

Cafédirect, the UK’s largest Fairtrade drinks brand, acquired one of the UK’s first and largest coffee subscription clubs, Kopi.co.uk earlier this year. Over the last few months, Making, the multiplatform production arm of London-based ad agency Brothers and Sisters, worked with Cafedirect to develop and launch Kopi including defining a brand manifesto for the coffee […]
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