Identity Design for Cheesemaker ‘Over The Moon’

Australian agency The Creative Method was issued a brief to design an identity for a boutique cheese company from New Zealand. The solution needed to feel hand crafted, special and have immediate quality perceptions whilst also standing out from its core competitors in the speciality cheese sections of delicatessens. It needed to have an immediate […]
[READ MORE]

Concept Branding and Packaging: ‘Beehive Honey Squares’

Graphic designer Lacy Kuhn recently graduated from Western Washington University, where she completed a Bachelor of Arts in Design. This project was completed as part of her course studies and takes as its starting point a new line of Heartland breakfast cereals, conceived in turn as an experiment by the National Cereal Corporation. The marketing […]
[READ MORE]

MasterChef Rebranding by The Plant

With over 35 separate productions word wide, MasterChef is currently one of the world’s biggest and most watched television shows. What’s more, the programme airs around the world under the same logo. Earlier this year, London-based agency The Plant was given the mission of completely overhauling the brand, with the goal being to grow MasterChef’s […]
[READ MORE]

Logo and Packaging Design for Marou Chocolate

Founded by a couple of Frenchmen living in Ho Chi Minh City (Saigon), Marou Faiseurs de Chocolat has the honour of being Vietnam’s first single-origin gourmet bean-to-bar chocolate producer. Marou brought in design agency Rice Creative at the very outset, tasking the latter to build the brand’s visual identity and packaging. “We wanted the packaging […]
[READ MORE]

Nestlé Drumstick ‘The Mouths’ ID by Luke Lucas

Nestlé Drumstick originated in 1904 at the St. Louis World’s Fair. Peters Drumstick, which was sold by Nestlé to Pacific Equity Partners last year, is a popular Australian brand of ice cream cone. Engaged by agencies Publicis Mojo and Jacky Winter, graphic designer and illustrator Luke Lucas was asked to create a typographic ID and […]
[READ MORE]

Concept Logo and Packaging Design: ‘Nike Naturals’

Chris Dawson is a graphic design student from New Zealand. This Nike project represents a conceptual design study that Chris completed as part of his Bachelor of Visual Arts degree at the University of Auckland. The academic exercise included drawing up and fabricating an array of collateral material for a new range of Nike eco […]
[READ MORE]

Food Branding and Packaging: Monsieur Appert

Monsieur Appert represents a preserved fruits and vegetables business with a traditional French spirit. The shop uses only natural techniques and ingredients to preserve sweet and savoury produce. The identity and packaging design collectively pay homage to the inventor of airtight food preservation, namely, French chef and confectioner Nicolas Appert. Graphic designers Diogo Nascimento and […]
[READ MORE]