Pemberton & Whitefoord Design ‘Sugarwise’ Kite Marque

London-based design consultants Pemberton & Whitefoord have produced what is being claimed to be the world’s first and only kite marque to identify the levels of sugar in food and drink products, called Sugarwise. The marque, which features a sugar-loaded teaspoon silhouette, is the only symbol used to certify foods that are low in added […]
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Springetts Redesigns Monty Bojangles

August will see the relaunch of the Monty Bojangles range of chocolate truffles with new packaging created by Springetts Brand Design Consultants. The designers say the brief for the current range of six products was to reassess the existing brand to visually communicate a more coherent and engaging brand story, and to establish the brand’s […]
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Pearlfisher New York Designs New Identity for ‘The Dieline’

Global branding agency Pearlfisher has created the new brand and identity design for The Dieline, one of the most popular packaging design websites in the world. Developed by Pearlfisher’s New York studio, the new identity consists of a refined wordmark accompanied by interchanging package icons. Pearlfisher says the refreshed branding and identity will enable and […]
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Branding for Japanese Butchery, ‘Hagiwara Butcher’

When its shop was refurbished, a new brand identity was created for a butchery with a long tradition in Kamakura, Japan. The logo and advertising displays as well as packaging were all redesigned. In order to familiarise the customers with the company history, the logo features two roofs symbolising the two butcher families. It is […]
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Fashion Branding: SisterS Point

SisterS Point is a Scandinavian fashion brand. It was started in Denmark in late 1994 with an aim to create trendsetting and energetic clothing for girls and women aged between 15 and 22. A few years ago, the fashion retailer underwent a branding refresh. Danish graphic designer Kasper Gram was part of the creative team […]
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