HealthTech Firm Medopad Reveals New Name and Logo

Digital health company Medopad has announced that it has changed its name to Huma as part of a major brand refresh. As well as the rebrand, which has been carried out by London-based agency Studio Koto, the healthcare technology company has acquired two UK AI and wearable technology businesses, namely, BioBeats and Tarilian Laser Technologies […]
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Straight Forward Design Brands New Plant-Based Gelato, ‘Gigi’

Gigi, a new plant-based Italian-style gelato, has just launched with brand and packaging design by London agency Straight Forward Design. Interest in plant-based eating is said to be soaring, and Gigi reckons it has come up with a gelato that is both nutritious and delicious. The branding and packaging therefore incorporates a mix of ‘health’ […]
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& SMITH Creates Logo and Packaging for ‘AYEM’ Breakfast Pot

Branding agency & SMITH has named and branded new London-based protein breakfast pot, AYEM. The identity, which encompasses not only packaging and website design but also a pop-up store, aims to position AYEM as a healthy breakfast staple, with a particular focus on its protein and omega 3 content. “Keen to stay away from a ‘science-y’ […]
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Protein Brand ‘C2’ Launches with Branding by BTL Brands

Creative agency BTL Brands has designed the logo and identity for C2 (short for “Chapter 2”), a new protein company founded by gym entrepreneur, Bastien Bouisset. From creating the brand name and personality, to building the brand strategy and applying the new brand to multiple touch points including packaging and digital, the agency has helped launch […]
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Ragged Edge Rebrands Trussle as ‘Home of Home Ownership’

Branding agency Ragged Edge has created a new visual and verbal identity for online mortgage broker, Trussle. The latter is said to have been borne out of founder and CEO Ishaan Malhi’s struggle to secure a mortgage for his first home. “There’s too much jargon, too much complexity and not enough transparency. Millions of people […]
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Cyprus Airways Gets New Logo and Branding by Landor

Global brand strategy and design firm Landor has redesigned Cyprus Airways’ aircraft livery. The new look, which is said to have been inspired by the island’s natural landscape, features pastel shades that aim to reflect the varying hues of the surrounding Mediterranean Sea, while an olive branch, the main symbol of Cyprus, as found on the […]
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Coley Porter Bell Brands Paul Hollywood’s New Baking Range

Premier Foods and The Great British Bake Off judge, Paul Hollywood, have confirmed a partnership to launch a range of bread, savoury and sweet mixes. Set to hit the shelves in early 2016, the new brand design and proposition has been developed by strategic branding consultancy, Coley Porter Bell. With guidance from Paul on the […]
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