& SMITH Creates Logo and Packaging for ‘AYEM’ Breakfast Pot

Branding agency & SMITH has named and branded new London-based protein breakfast pot, AYEM. The identity, which encompasses not only packaging and website design but also a pop-up store, aims to position AYEM as a healthy breakfast staple, with a particular focus on its protein and omega 3 content. “Keen to stay away from a ‘science-y’ […]
[READ MORE]

Protein Brand ‘C2’ Launches with Branding by BTL Brands

Creative agency BTL Brands has designed the logo and identity for C2 (short for “Chapter 2”), a new protein company founded by gym entrepreneur, Bastien Bouisset. From creating the brand name and personality, to building the brand strategy and applying the new brand to multiple touch points including packaging and digital, the agency has helped launch […]
[READ MORE]

Ragged Edge Rebrands Trussle as ‘Home of Home Ownership’

Branding agency Ragged Edge has created a new visual and verbal identity for online mortgage broker, Trussle. The latter is said to have been borne out of founder and CEO Ishaan Malhi’s struggle to secure a mortgage for his first home. “There’s too much jargon, too much complexity and not enough transparency. Millions of people […]
[READ MORE]

Cyprus Airways Gets New Logo and Branding by Landor

Global brand strategy and design firm Landor has redesigned Cyprus Airways’ aircraft livery. The new look, which is said to have been inspired by the island’s natural landscape, features pastel shades that aim to reflect the varying hues of the surrounding Mediterranean Sea, while an olive branch, the main symbol of Cyprus, as found on the […]
[READ MORE]

Coley Porter Bell Brands Paul Hollywood’s New Baking Range

Premier Foods and The Great British Bake Off judge, Paul Hollywood, have confirmed a partnership to launch a range of bread, savoury and sweet mixes. Set to hit the shelves in early 2016, the new brand design and proposition has been developed by strategic branding consultancy, Coley Porter Bell. With guidance from Paul on the […]
[READ MORE]

Identity Design for Architectural Consultancy, ‘MEAD’

London-based brand strategy consultants Them Design have created this interlocking typographic branding for architectural design firm MEAD, enabling the latter to reposition themselves as energy specialists. “We wanted to create something structured but timeless for MEAD, initially designing a unique typeface that could be stacked the visuals carried through to web and brochure concepts,” explain […]
[READ MORE]