B&B Studio Creates Logo and Packaging for ‘OATH’ Drinks

New organic-based drinks brand OATH has launched in the US complete with logo and packaging by B&B studio. The London-based agency was responsible for creating the brand strategy, naming and visual identity, which has been expressed across the bottle design. Details include a range of bespoke patterns that are deployed across all brand touch-points. Each […]
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Trollbäck+Company Updates Fox Logo

Branding and design studio Trollbäck+Company has updated the logo for FOX Entertainment as part of an identity refresh. The new look, which was officially revealed during the 71st Emmy Awards, aims to position FOX “as a daring, forward-thinking contender” that offers “risky, rewarding content” in the ever-competitive entertainment industry. “The way the industry is today, […]
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‘The Savourists’ Snack Bar Gets New Look by B&B Studio

Branding agency B&B studio has created the new logo and packaging design for savoury snack bar, The Savourists. Coming in two flavours, namely, Sundried Tomato & Herb and Black Olive & Nori Seaweed, the bar is described as a protein-rich snack alternative to the wide array of sugary options currently on the market. Designers at […]
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IAAF Unveils New Name and Logo Design

The International Association of Athletics Federations (IAAF) has announced it is changing its name to “World Atheltics” as part of a major rebrand that aims “to represent a modern, more creative and positive face for the sport.” Accompanying the new name is an all-new logo that is comprised of three main elements, namely, the ‘W’ […]
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Straight Forward Design Creates Identity and Packaging for New Girl Femcare Brand ‘betty’

Straight Forward Design has created the branding and packaging for betty, a new femcare company launched to specifically target eight- to 16-year-old girls. betty’s parent company, It’s a Monthly Thing (an adult femcare supplier), says it wants to “dismantle the taboo surrounding puberty” with dedicated products and a subscription service. While freshening up and reworking […]
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Pentagram Brands New Concept Store for Baskin Robbins

Pentagram has created the name, visual identity and packaging for a new Baskin Robbins ‘concept store’ in Asia. The famous American ice cream chain was first launched in South Korea back in 1985 by Seoul-based food conglomerate SPC Group (SPC), which currently runs over 2000 ice cream and donut stores across the country. SPC’s latest […]
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SomeOne Brands ‘The Work’ for Cannes Lions

SomeOne has created the branding and identity for The Work, a new online repository showcasing all of the winners of the Cannes Lions — the world-famous advertising festival held each year in the south of France. The newly-launched archive, which is claimed to have already ratcheted up 75,000 trial sign-ups, not only logs each and every individual winner, […]
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