IAAF Unveils New Name and Logo Design

The International Association of Athletics Federations (IAAF) has announced it is changing its name to “World Atheltics” as part of a major rebrand that aims “to represent a modern, more creative and positive face for the sport.” Accompanying the new name is an all-new logo that is comprised of three main elements, namely, the ‘W’ […]
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Straight Forward Design Creates Identity and Packaging for New Girl Femcare Brand ‘betty’

Straight Forward Design has created the branding and packaging for betty, a new femcare company launched to specifically target eight- to 16-year-old girls. betty’s parent company, It’s a Monthly Thing (an adult femcare supplier), says it wants to “dismantle the taboo surrounding puberty” with dedicated products and a subscription service. While freshening up and reworking […]
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Pentagram Brands New Concept Store for Baskin Robbins

Pentagram has created the name, visual identity and packaging for a new Baskin Robbins ‘concept store’ in Asia. The famous American ice cream chain was first launched in South Korea back in 1985 by Seoul-based food conglomerate SPC Group (SPC), which currently runs over 2000 ice cream and donut stores across the country. SPC’s latest […]
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SomeOne Brands ‘The Work’ for Cannes Lions

SomeOne has created the branding and identity for The Work, a new online repository showcasing all of the winners of the Cannes Lions — the world-famous advertising festival held each year in the south of France. The newly-launched archive, which is claimed to have already ratcheted up 75,000 trial sign-ups, not only logs each and every individual winner, […]
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Here Design Rebrands Panzer’s Deli & Grocery

Panzer’s Deli & Grocery in St John’s Wood, London has unveiled a refreshed brand identity by Here Design. Considered somewhat of a local institution and household name, Panzer’s Deli & Grocery offers international foods from more than 80 countries around the world and is particularly well-known for its smoked salmon and warm bagels. Although originally […]
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Luxury Real Estate Firm ‘Halstead’ Rebranded by Pentagram

Pentagram has created the new identity for Halstead, a residential real estate brokerage firm headquartered in the New York metropolitan area. The new look, which centres around a dimensional, changing letter “H”, encompasses brand positioning and messaging, environmental graphics and marketing campaigns, as well as the company’s website. “The reimagined ‘H’ icon is architectural and […]
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studioBIG Creates Tile-Inspired Branding for ‘i+care Pharmacy’

The i+care Pharmacy opened in December at 200B Livingston Street in Downtown Brooklyn. The store, which combines a boutique pharmacy with a high-end opticians practice, represents a new concept for the owners, who are said to run several pharmacies in the New York metro area. The high-end feel of the store aims to target the […]
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