Pentagram Designs Identity and Graphics for ‘Choice Works’

Pentagram’s Paula Scher and her team have designed the identity and event graphics for Choice Works, a party and art auction to benefit Planned Parenthood Federation of America and Planned Parenthood of New York City. Support from the event, which will be held at Sotheby’s in New York this Friday, May 15, will aim to […]
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How Pentagram Gave TheStreet a Stock-Inspired Look

TheStreet is a digital financial media company whose network of digital services provides users with a variety of content and tools through a range of online, social media, tablet and mobile channels. The company was co-founded by American TV personality Jim Cramer, the popular stock market analyst of “Mad Money” fame, and in addition to […]
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Pentagram’s Shake Shack Identity Helps Launch $1.6B Brand

Following a recent IPO that has valued the company at a staggering $1.6 billion, American hamburger chain Shake Shack plans to expand to over 400 locations in the next decade. From its roots as a hot dog stand in New York’s Madison Square Park, the company has so far grown into a chain of 63 […]
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Pentagram Updates Identity for the Philadelphia Museum of Art

Pentagram’s Paula Scher has designed a new identity for the Philadelphia Museum of Art. The logo customizes the letter “A” in the word “art” to highlight the breadth of the Museum’s collection. The identity was launched along with the unveiling of plans for a major renewal and expansion of the Museum by architect Frank Gehry. […]
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