Pearlfisher Brands New Takeaway Experience for wagamama

High street restaurant wagamama recently appointed brand consultancy Pearlfisher to create their new takeaway experience. Established in 1992, wagamama aims to make Japanese-inspired cuisine accessible for Western consumers. Explaining the consultancy’s approach to the project, which encompassed both brand strategy and design, Mike Beauchamp, Pearlfisher 3D design director, said, “We conducted a full audit of […]
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Pearlfisher Rebrands New York’s Morris Food Truck

Pearlfisher New York has re-branded Morris, the brand behind The Morris Truck. After cooking in restaurants in both Paris and New York, Mike Jacober opened The Morris Truck in 2011, a food truck serving grilled cheese. Drawing on the familial heart of the brand – Morris is the name of Jacober’s great grandfather – Pearlfisher […]
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Pearlfisher Creates White’s Oats New Branding and Packaging

Pearlfisher London has redesigned Irish porridge brand, White’s Oats. Work spans creative strategy, brand identity, tone of voice and packaging design. Oats is now a rapidly growing market, with Quaker being the default category leader. Despite 173 years of expertise in the oat market in Ireland, Pearlfisher says White’s Oats had lost its edge and […]
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Pearlfisher Redesigns innocent On-the-Go Juice Range

Pearlfisher London has re-designed innocent’s on-the-go juice range. Work spans creative strategy, graphic and structural packaging design. innocent wanted to broaden its latest in-home juice carafe proposition in the on-the-go (OTG) category, making the carafe proposition relevant for the more active, transient world of OTG drinks. Mike Beauchamp, Pearlfisher 3D design director, commented, “The OTG […]
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Pearlfisher Designs Branding and Packaging for Cadbury ‘Glow’

Mondelēz International, in collaboration with Pearlfisher, Air Innovation and Multi Packaging Solutions, has created Cadbury Glow, a new ‘premium’ gifting range. Pearlfisher’s work spans brand strategy, brand architecture, brand identity and graphic packaging design. Rory Fegan, Pearlfisher’s brand strategy director commented, “Cadbury is an iconic brand full of generosity, playfulness, optimism and pioneering spirit. As […]
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Pearlfisher Creates New Viagra Branding and Packaging

Pearlfisher London has refreshed the brand strategy and created the new packaging for pharma brand Viagra. As part of an ongoing relationship with Pfizer, Pearlfisher was tasked with re-inventing the Viagra brand for the Russian market initially, where it was launched 15 years ago. With its Russian patent coming to expiration in 2014 and a […]
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Pearlfisher Creates Branding and Packaging for ‘Legit Organics’

Pearlfisher New York has created the brand strategy, identity, packaging and visual language for new confectionary brand, Legit Organics. Pearlfisher says the challenge was to create a visual identity that “challenges the perception of organic confectionery.” Hamish Campbell, creative director of Pearlfisher comments, “The standard in organic confectionary has always been about compromise: worthy not […]
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