MTV World Creative Studio Gets New Identity by Pentagram

Pentagram’s Marina Willer and her team have created the new visual identity for MTV World Creative Studio – MTV’s in-house design department. Based in Buenos Aires and Stockholm, the studio’s work involves creating everything from websites to short films, on-air graphics, video games and commercials. Pentagram says it was briefed to come up with a […]
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Pentagram Designs New Logo for Ludwig Seufert

Pentagram’s Marina Willer and her team have designed a new logo and identity for high-end German interiors outfitter, Ludwig Seufert. Working on a diverse range of interiors, from theatres to stores and even yachts, the family-owned company has been in operation since 1898 and includes the likes of Jill Sander, Prada and Victoria Beckham among […]
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Pentagram Brands ‘Period Equity’ in Fight Against Tampon Tax

Pentagram’s Paula Scher and her team have created the identity for Period Equity, a non-profit organisation based in the U.S. that is fighting to repeal the “tampon tax” on women. The design agency worked closely with Period Equity co-founders Jennifer Weiss Wolf and Laura Strausfeld to develop the identity. Scher decided to rename Period Equity, […]
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Pentagram Rebrands The Heart & Stroke Foundation of Canada

Pentagram’s Paula Scher has designed a new identity for The Heart & Stroke Foundation of Canada, a national charity with the mission to prevent heart disease and stroke. The identity centres on a logo design that pairs the graphic icons of a heart and a stroke, which also reflects the new focus on the organisation’s […]
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Pentagram Designs New Identity for Upworthy

Pentagram’s Michael Bierut and his team have designed a new identity for popular social media-orientated website, Upworthy. The new logotype emphasises the UP in the name, with the U used as a container for imagery. An animated version of the logo has also been created to serve as a bumper at the end of Upworthy’s […]
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Playwrights Horizons Gets ‘Handwritten’ Identity by Pentagram

Pentagram’s Michael Bierut and his team have designed a new identity for New York-based theatre, Playwrights Horizons. The branding concept centres around a rotating cast of logos, all of which have been handwritten by the playwrights themselves. Each unique logo will therefore be associated with a particular production, and each will be added to an inventory […]
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Pentagram Creates ‘Utilitarian’ Identity for OpenView

Pentagram’s Natasha Jen and her team have developed a new brand strategy and identity for OpenView, a Boston-based venture capital firm that exclusively invests in emerging software companies. The designers worked with the company to develop everything from their brand positioning and tone of voice, to a new wordmark and custom fonts, to the website […]
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