Warner Bros. Reveals New Logo Design by Pentagram

American film studio Warner Bros. has revealed a new logo with design by Pentagram. The redrawn logo is described as “a refinement and modernisation” of the famous “WB” shield that has been part of the company’s visual identity since its founding in 1923. “As we approached our centennial, we thought it was the right time […]
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Yahoo! Reveals New Logo Design

Internet and email pioneer Yahoo! has revealed a new logo design as part of a major brand overhaul. “Our new look is just a sign of bigger, more important changes in the works,” said the Verizon Media-owned American company in a statement posted on its website. “We’re rolling out a series of new products and […]
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Warner Chappell Music Reveals New Logo Design

Warner Chappell Music (WCM) has revealed a new logo design and brand identity as part of a major rebrand. The changes follow what is being claimed as “the beginning of a new era” for the global music publishing giant, which recently introduced its new leadership duo of Co-Chair & CEO Guy Moot and Co-Chair & […]
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Pentagram Updates Rolls-Royce Logo for the Digital Era

Design agency Pentagram has refreshed the logo and brand identity for Rolls-Royce in an effort to bring “visual continuity across geographies and business channels”. The famous British car marque was originally founded in 1906 by Charles Rolls and Henry Royce. During World War I the company also entered into aero engine manufacturing. Although the car […]
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Slack Unveils New Logo and Identity by Pentagram

Popular workplace chat app Slack has unveiled a new logo design as part of a major rebranding campaign. The new look, which represents the first update to Slack’s brand identity since it launched in 2013, comes ahead of plans for the company to go public later on this year. “Our first logo was created before […]
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Mastercard Drops Name from Logo Design

Mastercard has announced that it is dropping its name from its logo “in select contexts”, as the famous credit card brand readies for a digital future where physical cards may not be so prevalent. The interlocking red and yellow circles, referred to by the company as the “Mastercard Symbol”, will now stand on its own […]
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Pentagram Brands New Concept Store for Baskin Robbins

Pentagram has created the name, visual identity and packaging for a new Baskin Robbins ‘concept store’ in Asia. The famous American ice cream chain was first launched in South Korea back in 1985 by Seoul-based food conglomerate SPC Group (SPC), which currently runs over 2000 ice cream and donut stores across the country. SPC’s latest […]
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