Pentagram Designs ‘Flexible’ Logo for Art UK

Pentagram’s Marina Willer has designed a new visual identity for Art UK, a charity that exists to record and showcase all the art owned by the UK in all of its public collections. The UK is said to have one of the world’s largest public art collections with 212, 732 artworks by 38,370 artists displayed throughout 3,261 venues in […]
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Pentagram Reveals New Logo Design for DC Comics

DC Entertainment has announced a new identity and logo for its famous DC brand. The new mark leverages over 80 years of heritage with an eye toward the future, according to the designers. “DC is home to the greatest Super Heroes and Super-Villains, and the new logo has the character and strength to stand proudly alongside DC’s iconic symbols,” […]
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Pentagram Creates Identity for Brooklyn Queens Connector

Pentagram has created the identity for a proposed streetcar linking the New York waterfront from Brooklyn to Queens. The BQX streetcar is said to be a landmark initiative for New York. Projected to serve more than 15 million annual riders by 2035, the line represents the first new rail system since the subway began service […]
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Pentagram Designs New Logo for Houston Ballet

Partner DJ Stout and his team at Pentagram Austin have designed a new logo and identity for Houston Ballet. The reworked identity system is the first step in a process of rebranding the company, which was originally founded in 1955. The organisation previously used a nondescript logotype and didn’t have a recognisable mark as such, […]
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Pentagram Creates New Identity for ‘Nonô’ Beach Shop

Pentagram has created the identity design and merchandise for a family-run business operating on one of Rio’s most luxury beaches. Only accessible by foot, the private beach has become a favourite for celebrities and surfers alike. After making their descent to the shore, visitors to Praia de Joatinga get all their beach essentials – like coconut water, […]
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Pentagram Designs New Identity for Eurosport

Pentagram’s Angus Hyland has designed a new identity for Eurosport, the pan-European television sports network that encompasses six TV channels and 16 websites, introducing the first change to the broadcaster’s visual brand in over 25 years. The rebrand follows Discovery’s acquisition of Eurosport which after it bought a majority stake in the sports destination in […]
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Pentagram Designs Animated Logo for Architects Ball

New York’s architects, designers and other industry professionals recently came together for the Heritage Ball, an annual black tie gala to benefit the AIA New York Chapter and the Center for Architecture. Pentagram’s Natasha Jen and her team designed the graphics for the event, which feature custom typography that symbolises the “adaptable quality of architecture”. […]
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