Wildlife Conservation Society Gets New Identity by Pentagram

Pentagram’s Michael Bierut and his team have created a new identity for the Wildlife Conservation Society. The designers say the new branding is built around a “friendly and accessible” mark that is designed to appeal to everyone from park visitors to policy makers. The Wildlife Conservation Society currently manages the Bronx Zoo, Central Park Zoo, […]
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Pentagram Rebrands The William Morris Society

William Morris had a major impact on Victorian Britain. Aligned with the Arts and Crafts Movement, he was a polymath who’s work encompassed design, craft, the written word and the socialist movement. A century on, The William Morris Society continues to promulgate the life and work of Morris. Set up in 1955, the society’s goal […]
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Verizon Reveals New Logo Design

U.S. internet and telecommunications company Verizon has today revealed a new logo design. The reveal comes just days after Google’s logo update. “After 15 years, the new visual identity marks the beginning of the next chapter to distinguish Verizon in the minds of consumers,” said a company spokesperson. Whereas the old Verizon logo was created […]
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Pentagram Designs New Identity for ‘Theatre Under the Stars’

Pentagram’s DJ Stout and his team in the agency’s Austin office in the U.S. have designed a new identity and website for Theatre Under The Stars, Houston’s non-profit musical theatre company known as “TUTS” to the locals. TUTS’ “before” identity included a star representing the theatre company’s origins as an outdoor-only venue. The designers say […]
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Pentagram Designs New Identity for Hazen and Sawyer

Pentagram’s Paula Scher and her team have designed a new identity for Hazen and Sawyer. Founded in 1951 by Richard Hazen and Alfred Sawyer, the company is headquartered in New York with 42 offices across the U.S., as well as in Panama, Colombia, Ecuador and Jordan. Said to be the world’s leading engineering firm devoted […]
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Pentagram Designs Identity for MIT’s ‘Knotty Objects’

The first MIT Media Lab Summit devoted to design, Knotty Objects brought together designers, scientists, engineers, curators and scholars to explore the “chimeric nature” of contemporary design and how it is said to defy a discipline-specific approach. Organised by Paola Antonelli, senior curator of architecture and design at MoMA, and Neri Oxman and Kevin Slavin, […]
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Pentagram Unveils Look for ‘The Mansion on Marylebone Lane’

Pentagram’s John Rushworth has developed a strategy and visual identity for The Mansion on Marylebone Lane, a 22-unit development in Central London that aims to modernise the concept of a mansion block. Rushworth’s approach was informed by London’s long history of mansion buildings. A result of the population boom during the industrial revolution, mansion blocks […]
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