Pentagram Designs Identity and Graphics for ‘Choice Works’

Pentagram’s Paula Scher and her team have designed the identity and event graphics for Choice Works, a party and art auction to benefit Planned Parenthood Federation of America and Planned Parenthood of New York City. Support from the event, which will be held at Sotheby’s in New York this Friday, May 15, will aim to […]
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Pentagram Unveils New Identity for ‘Ten Trinity Square’

Pentagram’s John Rushworth has developed a brand strategy and visual identity for Ten Trinity Square, a redevelopment of the former Port of London Authority building in the City of London consisting of a private members club, 41 luxury residencies and a Four Seasons hotel. It is the first investment of Chinese conglomerate Reignwood, outside of […]
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Pentagram Designs New Identity for Bike New York

In time for the cycling season, Pentagram’s Emily Oberman and her team have rolled out a new identity for Bike New York. Along with the identity, the update includes a redesign of the Bike New York website, cycling guides and other collateral, and looks ahead to the organisation’s biggest events, the TD Five Boro Bike […]
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Pentagram Designs Identity for ‘Do The Green Thing’

Pentagram’s Marina Willer has developed a new identity for Do The Green Thing, an environmental charity co-founded by Naresh Ramchandani. Described as an online “inspiration feed”, Do The Green Thing hosts a website that displays posters, videos, podcasts and objects made by creative types that aim to inspire people to live more sustainably. The Do […]
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How Pentagram Gave TheStreet a Stock-Inspired Look

TheStreet is a digital financial media company whose network of digital services provides users with a variety of content and tools through a range of online, social media, tablet and mobile channels. The company was co-founded by American TV personality Jim Cramer, the popular stock market analyst of “Mad Money” fame, and in addition to […]
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Pentagram’s Shake Shack Identity Helps Launch $1.6B Brand

Following a recent IPO that has valued the company at a staggering $1.6 billion, American hamburger chain Shake Shack plans to expand to over 400 locations in the next decade. From its roots as a hot dog stand in New York’s Madison Square Park, the company has so far grown into a chain of 63 […]
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Pentagram Creates Apple Logo for NYC’s ‘Apex for Youth’

Pentagram’s Natasha Jen has designed a new identity for Apex for Youth, a non-profit organisation providing mentorships and educational programs for underserved Asian and immigrant youth in New York City. Apex’s network of volunteers is made up of working professionals who provide support in academics, social skills, and community engagement for elementary through high school […]
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