Straight Forward Design Creates Identity and Packaging for New Girl Femcare Brand ‘betty’

Straight Forward Design has created the branding and packaging for betty, a new femcare company launched to specifically target eight- to 16-year-old girls. betty’s parent company, It’s a Monthly Thing (an adult femcare supplier), says it wants to “dismantle the taboo surrounding puberty” with dedicated products and a subscription service. While freshening up and reworking […]
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Form Creates New Branding for Essex Print Studio

A couple of years ago Form partner Paul West reconnected with fellow art school college student Lynne Blackburn after over two decades via an online arts site, and they began working on projects together. Lynne and partner Ian Bailey run Hippo Screenprinters – a fine art printmaking studio, specialising in hand-pulled screen print editions for […]
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