Sports Branding: Confit

Marcin Zasada is an independent illustrator and graphic designer from the city of Lodz in Poland. Confit meanwhile is a young company that produces sports clothing and related accessories. The name is a commixture of the two English words “convincingly” and “fit”. Akin to some of the major sportswear labels, the main objective of the […]
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Logotype Design: Jedyne Wyjście

Praga is a historical area of Warsaw, the capital of Poland. It is also the location of the latest addition to the underground music scene of the city – the club Jedyne Wyjście (‘Only Way Out’). 1910, a creative design studio headed by Swedish graphic designers Jonas Salvador and Stellan Johansson, was approached by the […]
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KURO by Panamo

Design agency artentikon was initially approached by Panamo, a Polish company running a Japanese and Thai restaurant called ‘KURO’, in Poznań, to make a film advertising their business. However, the guys at artentikon managed to convince their client to go for a full-on logo facelift. “We streamlined the form of the Japanese symbol of black colour […]
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‘Running Man’: Identity Design for a Sports Psychologist

Polish designer Robert Zajac was commissioned to design and develop an identity programme for sports psychologist, Ewa Serwotka. The logo design is simple but strikingly effective. A Masters graduate from the University of Wrocław’s School of Social Sciences, Ewa works with athletes, coaches and also parents of young athletes. Her academic and vocational activities are […]
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