Apex Medical Rebrands to ‘Wellell’, Unveils New Logo

Taiwanese company Apex Medical has this past week announced a name change as part of a major rebranding drive. The new brand name “Wellell” is a neologism, or a portmanteau to be precise, which has been created by combining the words “wellbeing” and “wellspring”. “For us, Wellell means the source of healthiness – supporting a […]
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ShopTalk Creates Logo and Identity for ‘WeQual’ Action Group

London design studio ShopTalk has created the branding identity and event collateral for equality-in-business action group, WeQual. Former executive director of the Financial Times and WeQual founder, Katie Litchfield, is aiming to open the doors of executive committees at large British companies listed on the FTSE-350 stock market to women, challenging what she considers to […]
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Pintec Unveils New Brand Logo

Chinese fintech startup Pintec has unveiled a new logo that it says has been designed to communicate the brand’s “vision of applying technology to connect and serve partners.” Founded in 2017, the company offers personal and SME loans in addition to wealth management and insurance brokerage services. Its new logo design, which is described as […]
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Straight Forward Design Brands ‘Happiness’ Start-Up, Haptivate

London-based branding agency Straight Forward Design has created the new identity and business strategy for ‘happiness’ training start-up, Haptivate. The latter’s co-founders, Rosa Connor and James Pacey, claim to have spotted a gap in the market for a more science-based mental-wellness format, and have therefore devised a system of workshops “to help people explore inner […]
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