Pure Leaf Tea Gets Brand Refresh by PB Creative

Pure Leaf has relaunched its premium teas in the UK and Netherlands, with a global brand and packaging redesign by London agency PB Creative. As well as shifting Pure Leaf from plastic jars to a more sustainable carton format, the design consultancy has also reverted to a black colour scheme across all of the brand’s […]
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Smith&+Village Rebrands Booths’ Tea Range

Creative and strategic branding agency Smith&+Village has redesigned Booths’ range of teas, calling on the retailer’s origins as a tea importer in 1847. A family-owned retailer that started life as a tea shop in Blackpool in 1847, Booths currently runs a chain of ‘high-end’ supermarkets across Northern England. Tea is still graded and packed at the company’s Preston premises, […]
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Nude Brand Creation Gives Royston a New ‘Premium’ Look

Specialist label maker Royston has launched its new brand identity, with design by Nude Brand Creation. The Hertfordshire-based company, which has 30 years of experience in producing labels, says it wanted to broaden its reach in the food and drinks market with the help of a more “luxurious” brand identity. The new identity therefore changes from […]
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Branding and Packaging Design for Twinings

Strategic design agency BrandOpus has worked with the UK’s leading tea blender, Twinings, to create the branding and packaging for a new premium range of teas. Called Signature Blends, the range comprises fourteen blends hand picked by the team of Twinings Master Blenders. Aiming to represent the pinnacle of teas and infusions, the tea products […]
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