Straight Forward Design Brands ‘Happiness’ Start-Up, Haptivate

London-based branding agency Straight Forward Design has created the new identity and business strategy for ‘happiness’ training start-up, Haptivate. The latter’s co-founders, Rosa Connor and James Pacey, claim to have spotted a gap in the market for a more science-based mental-wellness format, and have therefore devised a system of workshops “to help people explore inner […]
[READ MORE]

Logos Now: A Study on Logo Memorability

Global brand strategy consultancy Siegel+Gale recently surveyed 3,000 respondents in both the US and UK regarding logo designs for more than 100 of the world’s largest and most famous brands. In order to provide insights on what makes logos successful, the agency set out on a fact-finding mission to determine the following: • Which logos […]
[READ MORE]

Hamell Communications Unveils New Visual Identity

London-based communications agency Hamell has undergone a complete rebrand. Specialising in behaviour-based healthcare, the new branding reflects Hamell’s “vision for the future of healthcare communications”. As well as a new logo and accompanying tagline ‘Changing behaviour is our business’, the updated visual identity also includes a refreshed website. Fiona Hammond, Hamell’s managing director, commented, “We […]
[READ MORE]

‘Running Man’: Identity Design for a Sports Psychologist

Polish designer Robert Zajac was commissioned to design and develop an identity programme for sports psychologist, Ewa Serwotka. The logo design is simple but strikingly effective. A Masters graduate from the University of Wrocław’s School of Social Sciences, Ewa works with athletes, coaches and also parents of young athletes. Her academic and vocational activities are […]
[READ MORE]