& SMITH Brands New Tea Startup, ‘OFFBLAK’

OFFBLAK, a new direct-to-consumer tea brand has launched in the UK, with branding by London-based agency & SMITH. Targeted at the health-conscious Gen Z and Millennial market, which & SMITH has named ‘Generation T’, the identity adopts a “playful” look that it is further claimed moves away from existing category design codes. Working on the […]
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B&B studio Creates Logo and Branding for Snack Bar ‘POP’

Peanut-based snack food POP has launched in the UK this month with new brand creation by B&B studio. Available exclusively in Whole Foods before rolling out more widely across the UK, the snack bars come in three flavours, namely, Peanut Butter and Dark Chocolate; Raisin and Dark Chocolate; and Coconut. The designers at B&B studio […]
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Slack Unveils New Logo and Identity by Pentagram

Popular workplace chat app Slack has unveiled a new logo design as part of a major rebranding campaign. The new look, which represents the first update to Slack’s brand identity since it launched in 2013, comes ahead of plans for the company to go public later on this year. “Our first logo was created before […]
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Flexdrive Car Subscription Service Reveals New Logo Design

Vehicle subscription service flexdrive has revealed an all-new logo and website design as part of a major rebranding effort. Describing itself as a “Netflix for cars”, the rideshare service launched in 2014 and is currently available in 17 cities across the USA. It has also recently expanded into Europe in countries such as Denmark and […]
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Aussie Rugby Team Melbourne Storm Reveals New Logo

Australian rugby league team Melbourne Storm has unveiled a new logo ahead of the 2019 season. Created in collaboration with branding agency WiteKite, the new design is being described as an “evolution” of what is a 20-year old brandmark. As such, the refreshed logo retains the team’s trademark purple colour as well as the club’s […]
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KontrolFreek Unveils New Logo as Part of Branding Refresh

KontrolFreek has unveiled a new brand identity designed to mark its upcoming 10-year anniversary. The rebrand, which encompasses a new logo, visual mark and updated colour palette, “creates a visual representation of the strong and growing community of gaming enthusiasts and KontrolFreek evangelists”, according to the Atlanta-headquartered company which is best known for making joypad […]
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Ragged Edge Creates Look for New ‘Toy Library’ Brand Whirli

Branding agency Ragged Edge has created the logo and identity for Whirli – a new subscription-based ‘toy library’ launching in the UK. From strategy and naming, through to identity and launch, the consultancy worked with entrepreneur Nigel Phan to build a proposition for both adults and kids centred around “swapping for toys instead of shopping […]
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