UK Press Association Rebrands as PA Media

The Press Association has rebranded as PA Media as part of what the UK news agency says is a “wider strategy to target more digital and non-media customers”. The brand refresh also extends to the news agency’s parent company, namely, PA Group, which now becomes PA Media Group. The latter encompasses a portfolio of PA-branded […]
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California Prunes Introduces New Logo Design

The California Prune Board (CPB) has launched “California Prunes”, a new brand – complete with new logo and website – that will promote the state’s famous dried fruit both in the USA and abroad. Originally created in 1952, the CPB actively markets prunes through advertising and PR; it also conducts nutrition research, crop management and […]
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Straight Forward Design Brands New Plant-Based Gelato, ‘Gigi’

Gigi, a new plant-based Italian-style gelato, has just launched with brand and packaging design by London agency Straight Forward Design. Interest in plant-based eating is said to be soaring, and Gigi reckons it has come up with a gelato that is both nutritious and delicious. The branding and packaging therefore incorporates a mix of ‘health’ […]
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Pure Leaf Tea Gets Brand Refresh by PB Creative

Pure Leaf has relaunched its premium teas in the UK and Netherlands, with a global brand and packaging redesign by London agency PB Creative. As well as shifting Pure Leaf from plastic jars to a more sustainable carton format, the design consultancy has also reverted to a black colour scheme across all of the brand’s […]
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Choice Hotels Reveals New Logos for Four of Its Hotel Brands

Choice Hotels has unveiled refreshed logos for four of its midscale brands, namely, Quality Inn, Clarion, Sleep Inn, and MainStay Suites. The company, which is one of the largest hotel chains in the world and which is also celebrating its 80th anniversary this year, says the new logos have been designed “to reflect both the […]
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& SMITH Brands New Tea Startup, ‘OFFBLAK’

OFFBLAK, a new direct-to-consumer tea brand has launched in the UK, with branding by London-based agency & SMITH. Targeted at the health-conscious Gen Z and Millennial market, which & SMITH has named ‘Generation T’, the identity adopts a “playful” look that it is further claimed moves away from existing category design codes. Working on the […]
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B&B studio Creates Logo and Branding for Snack Bar ‘POP’

Peanut-based snack food POP has launched in the UK this month with new brand creation by B&B studio. Available exclusively in Whole Foods before rolling out more widely across the UK, the snack bars come in three flavours, namely, Peanut Butter and Dark Chocolate; Raisin and Dark Chocolate; and Coconut. The designers at B&B studio […]
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