R-Design Unveils New Logo for Morrisons’ ‘Eat Smart’ Range

R Design has renamed and rebranded Morrisons healthy eating range from NuMe to Eat Smart in an effort to create greater product clarity. “There was confusion around whether it was specifically a diet range, or a healthy-eating range,” says R Design boss Dave Richmond. “People also read it as one word – ‘Nume’.” The new […]
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Offthetopofmyhead Rebrands the British Geriatrics Society

Design agency Offthetopofmyhead has created the new logo and graphic identity for the British Geriatrics Society. The latter was established in 1947 and is the professional membership organisation for consultant geriatricians, GPs, nurses, therapists and other healthcare professionals working with older people. In recent years the Society has raised its profile with policymakers and health […]
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FutureBrand Designs New Logo and Branding for NatWest

Design agency Futurebrand has this week unveiled new brand identities for the RBS Group’s two key customer-facing brands – NatWest and Royal Bank of Scotland. For the former, the new logo harks back to the three arrowheads symbol that was adopted as the bank’s official mark towards the end of the 1960s. “Creatively, NatWest has […]
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dn&co Creates ‘Networked’ Branding for White City Place

Branding agency dn&co has created the brand for White City Place, the new creative business district at the centre of London’s White City. Located at the house of the former BBC Media Village site, White City Place is being developed by Stanhope and its funding partners Mitsui Fudosan and AIMCo, and is at the heart […]
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Siegel+Gale Creates Logo for eCommerce Provider, ‘Radial’

Design agency Siegel+Gale has created the logo and branding for Radial, a new company formed out of a merger between eBay Enterprise and Innotrac. Headquartered in Pennsylvania, the new business is claimed to be the largest omnichannel commerce technology and operations provider in the United States, working with brands and retailers to both simplify and […]
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Sacramento Kings Unveil New Logo and Branding

American basketball team the Sacramento Kings have this week revealed a new logo and brand identity. The new primary emblem is said to have been inspired by the Kings classic logo. Changes include a reshaped crown, revised basketball and new typeface that puts Sacramento front and centre. The brand refresh was carried out by Hattiesburg, […]
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Pentagram Designs New Logo for Houston Ballet

Partner DJ Stout and his team at Pentagram Austin have designed a new logo and identity for Houston Ballet. The reworked identity system is the first step in a process of rebranding the company, which was originally founded in 1955. The organisation previously used a nondescript logotype and didn’t have a recognisable mark as such, […]
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