Studio Sparrowhill Designs New Logo for ‘Pancreatic Cancer Action’

Leicestershire-based agency Studio Sparrowhill has designed the new logo and identity for UK charity, Pancreatic Cancer Action. Studio owner and graphic designer, James Robinson explains his personal connection to the disease, which led to an involvement with the charity. “My father died, aged 56, after a short battle with the disease. It was especially cruel, […]
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Frank, Bright & Abel Give HR Organisation CIPD New Identity

London-based creative communication specialists Frank, Bright & Abel (FB&A) have created a new brand positioning for the CIPD – the professional body for HR and people development. The scope of work carried out by FB&A – including messaging, tone of voice and visual brand – was said to have been informed by the CIPD’s newly-defined purpose: “Championing Better […]
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SomeOne Rebrands Thameslink

Design agency SomeOne has created new branding for the Thameslink and Great Northern train operating companies. It follows the rebranding of the South Eastern network. All part of GTR (Govia Thameslink Railway), the bid for the networks was won from First Capital Connect back in May 2014. The GTR network includes the new Thameslink and […]
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Elmwood Creates Identity for Ann Maguire Arts Educational Fund

Global brand and design consultancy Elmwood has worked with the Ann Maguire Arts Educational Fund, to create a visual identity for the recently launched charity. Designed in partnership with the Maguire family, the concept aims to capture the “spirit of aspiration and achievement” that is central to the charity’s purpose. Ann Maguire was a teacher […]
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Pearlfisher Designs Branding and Packaging for Cadbury ‘Glow’

Mondelēz International, in collaboration with Pearlfisher, Air Innovation and Multi Packaging Solutions, has created Cadbury Glow, a new ‘premium’ gifting range. Pearlfisher’s work spans brand strategy, brand architecture, brand identity and graphic packaging design. Rory Fegan, Pearlfisher’s brand strategy director commented, “Cadbury is an iconic brand full of generosity, playfulness, optimism and pioneering spirit. As […]
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fuseproject Rebrands Biotech Company, ‘Fluidigm’

US-based biotech and life science company Fluidigm has announced a rebranding, including a completely redesigned website and industrial design approach. For the past two years, the company has been working on the project with integrated design and branding firm fuseproject, founded by industrial designer Yves Béhar. Covering industries from furniture to wearable technology, the industrial […]
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SLI Systems Launches New Logo and Branding

U.S. e-commerce specialist SLI Systems has launched a new logo and branding that it says illustrates its commitment to meeting the expanding needs of global e-commerce retailers. SLI Systems chief marketing officer Tim Callan, who led SLI’s brand redevelopment, says: “The new logo embodies SLI Systems’ mission to accelerate e-commerce by connecting shoppers with the […]
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