Brand Union Creates New Identity for Scania

Global branding consultancy Brand Union has revealed a new identity for Swedish truck and bus manufacturer, Scania. Created by the agency’s Stockholm office, the refreshed look features a modified griffin symbol as well as a custom typeface. Introduced in 1984, the outgoing griffin mark was created by Swedish artist Carl Fredrik Reuterswärd, best known for his […]
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R-Design Unveils New Logo for Morrisons’ ‘Eat Smart’ Range

R Design has renamed and rebranded Morrisons healthy eating range from NuMe to Eat Smart in an effort to create greater product clarity. “There was confusion around whether it was specifically a diet range, or a healthy-eating range,” says R Design boss Dave Richmond. “People also read it as one word – ‘Nume’.” The new […]
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ZPE Systems Unveils Logo and Brand Redesign

Computer software specialist ZPE Systems has announced the opening of its new larger corporate headquarters in Fremont, California, as well as the opening of ZPE Europe in Dublin, Ireland. To mark the new expansion, ZPE, which stands for “Zero Point Energy”, has also unveiled a new logo design and website as part of a brand refresh […]
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Bravo Unveils New Logo Design in Brand Refresh

U.S. cable TV channel Bravo has unveiled a new logo design as well as a revamped “only on Bravo” jingle following an on-air and digital refresh. Its speech bubble-inspired logo, with the letters now all rendered in lowercase, is part of a so-called “neutralised imaging” strategy, which company bosses say will attract more male viewers. […]
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Pizza Inn Reveals New Logo Design

After almost 60 years, American restaurant chain Pizza Inn has unveiled a new logo design. As well as giving its “JoJo” mascot a makeover, the brand is also rolling out a new tagline ‘America’s Hometown Pizza Place.’ The new logo and tagline have been created in partnership with Dallas-based ad agency, Johnson & Sekin. “Ask anyone, […]
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Baxter and Bailey Creates New Identity for Threefold

Brighton-based design consultancy Baxter and Bailey has created a new logo and brand identity for shopper marketing agency, Threefold. Using its own in-house developed technology, the media company’s principal focus is on connecting the “holy trinity” of retailers, brands and consumers. The company’s new sans-serif logotype therefore sees the “double e” being replaced with three […]
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Tundra Books Gets New Logo Design by Viva & Co.

Canada’s oldest publisher of children’s books, Tundra Books, has revealed an all-new logo design as part of its 50th anniversary celebrations. The new badge, featuring stylised antlers, has been created by Toronto-based design firm Viva & Co. and its founder and managing director, Frank Viva. The new mark is the publisher’s first logo rebrand since its […]
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