Litehouse Unveils New Logo and Packaging

Litehouse, said to be the number-one refrigerated salad dressing brand in the U.S. and Canada, has unveiled a refreshed packaging design for its core line of dressings and dips. A modernised Litehouse logo prominently features the brand’s famous lighthouse design, but the previous glass jars and bottles have been retained to help consumers recognise their […]
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First Air Unveils New Logo and Livery

First Air, Canada’s northern airline, has revealed a total makeover of its brand after 71 years. The updated identity features a modern version of the iconic Arctic symbol, the Inuksuk. The company says it wants the new look to be representative of the people and land of the Arctic. Members of the Inuit community are also said […]
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SomeOne Rebrands The Inner Temple

SomeOne has completed the rebranding for The Honourable Society of the Inner Temple, commonly known as The Inner Temple, which is one of the four Inns of Court (professional associations for barristers and judges) in London. To be ‘called to the Bar’ and practise as a barrister in England and Wales, an individual must belong to […]
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Virginia Tech Unveils New Logo Design

Virginia Polytechnic Institute and State University, popularly known as Virginia Tech, has revealed an all-new academic logo. The new design adopts the familiar “flying VT” of the university’s athletic department logo, which remains unchanged. “The lettering reflects the VT-shaped educational experience. The vertical bar of the T represents disciplinary depth, while the horizontal bar reflects the […]
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Dropbox Reveals New Logo Design

Online file backup service Dropbox has unveiled an updated logo design as part of a new global branding campaign. The refreshed logo forms part of what is being described as the biggest change to Dropbox’s look in the company’s 10-year history. “Our old logo was a blue box that implied, ‘Dropbox is a great place to store […]
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Auto Trader Gets New Look by Studio Output

Studio Output has created a new brand identity for the UK’s leading automotive marketplace, Auto Trader. The latter’s wesbite gets an average 55 million monthly visits – 70% of those on mobile. Despite all this, some people still think it’s a print magazine for middle-aged men. The agency says it worked closely with the internal […]
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Robot Food Rebrands TOMY’s Infant and Toddler Toys

Branding agency Robot Food has unveiled an all-new look for the infant and toddler product ranges from global toy company, TOMY. Following an internal review, bosses at Japanese-headquartered TOMY felt the brand needed to stand out more, especially in an effort to win over a new millennial audience. Robot Food was therefore asked to carry […]
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