Lotus Reveals New Logo and Wordmark

British sports car brand Lotus has this past week revealed a new corporate identity, complete with a refreshed logo. Specific design changes to the latter include a revised roundel as well as an all-new typeface for the wordmark. “We’ve looked back at the original Lotus roundel and thought about Colin Chapman’s philosophy – to simplify […]
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New Name and Logo Design for San Jose’s Historic Theatre

The historic Civic theatre located in the heart of downtown San Jose, California, has rebranded. The updated branding retains the blue accent colour identified with the theatre. The design also returns to a more minimal silhouette of the venue rooftop tower and spire in its logo. Additionally, all supporting identity collateral will from now onward […]
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UK Press Association Rebrands as PA Media

The Press Association has rebranded as PA Media as part of what the UK news agency says is a “wider strategy to target more digital and non-media customers”. The brand refresh also extends to the news agency’s parent company, namely, PA Group, which now becomes PA Media Group. The latter encompasses a portfolio of PA-branded […]
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Polaris Reveals New Logo and Brand

Automotive manufacturer Polaris has revealed a new corporate identity that represents the company’s first significant brand evolution since 1981. The American business currently owns and operates a total of over 30 brands, which encompass everything from snowmobiles and military vehicles to boats and motorcycles – the latter even including the famous Indian Motorcycle marque. As […]
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J.D. Byrider Unveils New Name and Logo as Part of Rebrand

J.D. Byrider, which claims to be America’s largest so-called “buy here, pay here” car dealership network, has announced a major rebranding. The makeover includes a top-to-bottom redesign of the company’s name, logo, website, and messaging, with the latter also including a new tagline, namely, “Buy. Finance. Drive on.” At the heart of the new brand […]
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Connacht Rugby Unveils Refreshed Logo and Kit Design

Irish rugby team Connacht has revealed a new logo design as part of a brand refresh. The redesigned logo was officially unveiled during the launch of the 2019/20 Connacht home kit, which also features branding for Australian sportswear label BLK Sport (the kit’s manufacturer) and Irish sports store chain Elverys. “The new logo strongly reflects […]
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California Prunes Introduces New Logo Design

The California Prune Board (CPB) has launched “California Prunes”, a new brand – complete with new logo and website – that will promote the state’s famous dried fruit both in the USA and abroad. Originally created in 1952, the CPB actively markets prunes through advertising and PR; it also conducts nutrition research, crop management and […]
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