Yale Marks 180th Anniversary with New Logo Design

Yale, one of the oldest, international brands in the world, and arguably the best-known name in the lock industry, has officially introduced an updated logo and identity. The new look, which has been designed by London-headquartered creative consultancy GW+Co, is said to be the result of year-long rebrand process that has been conducted in what […]
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International Accounting Firm Mazars Reveals New Logo

Global tax, audit and advisory consultancy, Mazars, has unveiled its new global brand identity. The rebrand comes on the back of growth and successful expansion; last year the French-headquartered firm recorded revenues of €1.8 billion, up 10.4% compared to the previous financial year. The refresh is also said to recognise Mazars’ evolution into an international […]
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Citizens United for Research in Epilepsy Rebrands to CURE Epilepsy, Unveils New Logo

Citizens United for Research in Epilepsy (CURE), the private non-profit focused on finding a cure for epilepsy, has announced the organisation’s rebrand to CURE Epilepsy. The rebrand includes a new name and logo design that is claimed to better align the brand with its stated mission. Founded in 1998 by Susan Axelrod and a small […]
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Wellview Undergoes Brand Refresh, Reveals New Logo Design

Digital health platform Wellview has launched a brand refresh to its visual identity, including a redesigned logo and website. Founded in 2013, the Nashville-based company works with organisations throughout America to help them improve employee wellness, including guiding employees to the appropriate level of care for chronic disease management. Wellview’s health care engagement tool is […]
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Box of Style by Rachel Zoe Rebrands to ‘CURATEUR’

Box of Style by Rachel Zoe has announced that it has officially rebranded and relaunched to CURATEUR. Originally founded in 2015, the upmarket subscription service delivers bespoke luxury offerings across fashion, beauty, and home, with fashion stylist and TV celebrity Rachel Zoe at the helm. Presented as an alternative to conventional in-store shopping, and available […]
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Southeastern Mills Rebrands to Summit Hill Foods

Southeastern Mills, maker of Better Than Bouillon and Louisiana Brand Hot Sauce – and a major supplier to the American food service industry – has announced a complete rebrand to Summit Hill Foods. The rebrand is said to be the result of a year-long effort that includes the new company name, brand manifesto, company logo, […]
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Australia’s Commonwealth Bank Unveils New Logo Design

Commonwealth Bank has this week revealed its new brand identity and marketing campaign. For the first time in almost three decades, the Australian bank has also reimagined its ‘diamond’ logo, which, when it was first introduced in 1991, became the fourth logo in the bank’s 110 year history. Commonwealth Bank’s chief marketing officer Monique Macleod […]
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