Furniture Retailer ‘Swoon’ Rebranded by Zag

Online UK furniture retailer Swoon has unveiled a refreshed logo and identity, including a new TV campaign and website, all created by branding consultancy Zag. Founded in 2012 by Debbie Williamson and Brian Harrison, ‘Swoon Editions’ was born out of a desire to offer designer furniture at affordable prices. Unlike traditional furniture brands that often […]
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AmeriQuest and Corcentric Unveil Unified Logo and Branding

AmeriQuest, a B2B provider of online payment solutions, has announced it is unifying its organisation and suite of products via a single, company name – Corcentric. Originally founded in 1996, AmeriQuest acquired Corcentric, a cloud-based financial process automation company, back in 2002. The new unified brand therefore sees the introduction of an all-new visual identity […]
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Expedia Reveals New Name and Logo Design

Expedia Group, formerly Expedia, has announced that it has changed its corporate name from “Expedia, Inc.” to “Expedia Group, Inc.”. The name change is also accompanied by an updated logo design that sees the introduction of a small-case letter “e” as the brand’s central mark. It is believed the new logo has been introduced in […]
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National Association of Realtors Unveils New Logo Design

The National Association of Realtors, which is said to be America’s largest trade association, representing 1.3 million members involved in the residential and commercial real estate industries, has revealed a new logo design. The new mark, redesigned for the first time in 45 years following a nearly year-long rebranding process, leverages many of the familiar […]
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New Logo Unveiled for the US Open Tennis Championships

The United States Tennis Association (USTA) has unveiled an all-new logo design for the US Open, as the Grand Slam tournament marks its 50th anniversary. Created by graphic design firm Chermayeff & Geismar & Haviv, the refreshed logo is being described as “a streamlined and modernised version of the tournament’s iconic flaming ball logo,” which […]
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Ragged Edge Rebrands Trussle as ‘Home of Home Ownership’

Branding agency Ragged Edge has created a new visual and verbal identity for online mortgage broker, Trussle. The latter is said to have been borne out of founder and CEO Ishaan Malhi’s struggle to secure a mortgage for his first home. “There’s too much jargon, too much complexity and not enough transparency. Millions of people […]
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Firefly Drinks Get Rebranded Packaging by B&B studio

B&B studio has created the new branding and packaging for British juice drinks manufacturer, Firefly. While the recognisable logo of a bottle with wings – previously designed by B&B studio – has been retained, it is now accompanied by a new circular brand mark with the strapline ‘Revitalising botanical drinks’. However, the most significant change […]
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