BrandOpus Creates New Logo and Identity for Motorway Service Station Chain – Moto

Branding agency BrandOpus has refreshed the logo and identity for UK motorway service station chain, Moto. The new look, which aims to “trigger smiles”, is rooted in a new brand strategy and encompasses Moto’s visual identity, brand world, comms, wayfinding, and spatial design. “The visual overhaul marks a significant shift in the motorway service station […]
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London Business School’s ‘Black In Business’ Club Gets New Look by StormBrands

Brand and design consultancy StormBrands has partnered with London Business School to create the new logo and identity for the school’s Black in Business club. London Business School is said to be one of the best business schools in the world, with over 45,000 alumni based in 155 countries globally. Black in Business’s main objective […]
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FinTech Platform Mitigram Unveils New Logo Design

Mitigram, one of the world’s leading digital platforms in global trade financing, has unveiled a major update to its brand identity and positioning. Reportedly used by some of the world’s largest corporates and banks, the Scandinavian fintech claims its web-based service has enabled over $70bn in trade flows, facilitated trade in over 100 markets, and […]
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Labelling Software Company Loftware Reveals New Logo

Loftware, which is said to be the largest labelling software company in the world, has revealed a new look, solidifying the unification of Loftware and Nicelabel into one integrated Loftware global brand. The refresh comes after a busy year for the company, in which it claims to have experienced record growth in customer sales and […]
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Total-Western Unveils New Logo and Branding Ahead of 50th Anniversary

Total-Western, an American company that provides turnkey lifecycle services within the industrial construction industry, has revealed a new logo and branding ahead of its 50th anniversary. Originally founded in 1972, the business provides industrial construction, fabrication, and maintenance services to a wide range of industries, from aerospace to manufacturing to energy, just to name a […]
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Insurtech Firm Hiro Rebrands to ‘Locket’

Prevention-first insurtech company, Hiro, has rebranded to “Locket”, which the UK firm says will enable it to not only communicate its product more effectively but also help it to grow internationally. The business currently offers members a better price on their policy if they proactively protect their homes using smart technology. It also has a […]
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Medical Tech Firm Qynapse Unveils New Logo Design

Qynapse, a medical technology company that has developed a specialist neuroimaging software for central nervous system (CNS) disorders, has revealed a full rebrand including a new logo and website. The firm’s cloud-based platform solution reportedly uses AI technology to help both healthcare providers and pharma companies to diagnose as well as predict the course of […]
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