Brandon Refreshes Logo and Packaging for Bridgedale Socks

Technical sock manufacturer Bridgedale has unveiled an updated logo and packaging design system. Created by Manchester-based agency Brandon, the new look aims to make it easier for shoppers to both find and choose the right product, as well as to better communicate the benefits of “Fusion Tech” – Bridgedale’s proprietary yarn and knitting technology that is […]
[READ MORE]

Lambton College Reveals New Logo Design

Lambton College, an applied arts and technology college in Ontario, Canada, has officially launched a new brand and logo, with the refreshed identity said to be the culmination of nearly two years of consultation and research. College president and CEO Judith Morris discussed the new brand and the collaborative, research-guided process that led to the […]
[READ MORE]

Best Buy Reveals New Logo and Branding

American consumer electronics retailer Best Buy has revealed a refreshed logo design as part of a new branding effort. “For the first time in almost three decades, we’ve updated our logo. It’s now more modern and easier to read, especially in today’s digital world,” claims company spokesperson, John Vomhof Jr. “Best Buy” still appears in […]
[READ MORE]

Gloucester Rugby Unveil New Logo Design

Gloucester Rugby are re-branding and changing their logo, following an almost year-long review which is said to have included interviews with both staff and players. The Premiership club’s CEO, Stephen Vaughan, officially announced the change at an event held earlier this week at Kingsholm Stadium. Key details of the new shield logo include a refreshed […]
[READ MORE]

City of Aspen Reveals New Logo Design

A new brand and logo design has been unveiled for Aspen, which is currently the 53rd largest city in the U.S. state of Colorado. City councillors say the goal of the new design is to create more cohesion within the government and to communicate a “united visual message to Aspen’s residents, visitors, and businesses”. “Having […]
[READ MORE]

Bristol Rugby Relaunches with New Logo by Mr B & Friends

Bristol Rugby has relaunched as Bristol Bears with a new logo, following promotion to the English Premiership this season. Created by brand agency Mr B & Friends, the new logo is said to be part of a move by the club to appeal to a broader fan base, with the aim of attracting a new […]
[READ MORE]

Comfort Hotel Brand Reveals New Logo Design

U.S. hotel chain Comfort has revealed an all-new logo design, unifying the Comfort Inn, Comfort Inn & Suites, and Comfort Suites brands as one brand family. Landor, a brand consulting and design agency based in New York City, created the logo which features orange and yellow hues, and a blue colour for the Comfort name. […]
[READ MORE]