Czech Ice Hockey Reveal New Logo and Name Change

Czech Ice Hockey has revealed an all-new logo design as well as a name change as part of a major rebranding effort. Ice hockey is considered to be the Czech Republic’s number one sport, with a history stretching back to over 100 years; the nation won gold in the men’s event at the 1998 Winter […]
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Pentagram Rebrands Luxury Real Estate Firm – ‘Brown Harris Stevens’

Pentagram has completed the rebranding of Brown Harris Stevens, a real estate company that specialises in luxury properties in New York City, the Hamptons and South Florida. With a history going back to 1873, the company is claimed to be one of the most respected in its industry. In point of fact, the firm’s reputation, […]
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William & Mary Athletics Unveils New Logo Design

The College of William & Mary, which is the second oldest university in America, has unveiled a refreshed brand, including an all-new set of logos, for its athletics department. The intention behind the redesign is to align the sports department’s visual identity more closely with the university’s main logo and branding. As such, the previous […]
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Pentagram Rebrands Nashville Art Museum

Pentagram’s Austin studio has created an Art Deco-inspired identity for Nashville’s main art museum. The newly named Frist Art Museum was previously known as The Frist Center for the Visual Arts, and was opened in 2001 in what was formerly a U.S. Post office building whose design and architecture dates back to the 1930s. During […]
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Water Brand ‘Oxigen’ Unveils New Logo and Packaging

Water brand Oxigen has revealed an all-new look complete with an overhauled logo as well as refreshed packaging design. Originally launched in Southern California in November 2015, Oxigen water is loaded with 100 times more oxygen than regular water through the use of a proprietary O4 oxygen molecule that comes in liquid form, and which it […]
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Funeralbooker Gets New Name and Look by SomeOne

SomeOne has completed the rebranding of Beyond, a UK price comparison website for funeral plans. Originally named Funeralbooker, the London-headquartered business started back in 2015 and was said to have been born from the realisation that people who had suffered bereavement couldn’t search online and find accurate prices for a funeral. An entirely new strategic brand […]
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OFRA Cosmetics Reveals New Logo and Packaging

US makeup brand, OFRA Cosmetics, has unveiled an all-new look complete with an overhauled logo as well as refreshed packaging design. Founded in 1998 and based in Florida, the company initially targeted its cruelty-free and vegan makeup line at beauty professionals, especially those training at cosmetology schools. However, with the rise of social media, the business […]
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