Concept Rebrand for Real Madrid Football Club

Illustrious La Liga club Real Madrid has certainly grabbed the headlines this summer. First there was the departure of of Jose Mourinho; then there was the question of whether-or-not star player Christiano Ronaldo would still be at the club come the start of this season; and, lastly, there was the record £85 million acquisition of […]
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Royal Holloway University Rebranding by The Team

Borough Market based brand and communications agency The Team has unveiled Royal Holloway University’s new visual identity. Royal Holloway is one of the UK’s leading universities, with 19 academic departments spanning the arts and humanities, sciences, social sciences, management and economics. Working with The Team since May this year, the identity refresh was a collaborative […]
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Microsoft Search Engine ‘Bing’ Rolls Out New Identity

Hot on the heels of internet brands Yahoo and YouTube, Bing has unveiled a new logo design. The revised wordmark features a customised version of Microsoft’s corporate font Segoe. However, in ‘tribute’ to the Bing logo heritage, the identity still retains the lowercase ‘b’. The descender on the ‘g’ has been slightly modified to curve […]
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Kathy Savitt, Yahoo! Chief Marketing Officer, has today announced that the internet company will be introducing a new logo next month on 4 September. In the meantime, a different iteration of the new identity will be displayed on the Yahoo! homepage each day before the official launch, in what Yahoo! is calling ‘30 days of […]
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Scottish Football Gets Rebranded

Following a pitch invitation from the then Scottish Premier League (SPL), Glasgow-based agency Material_Works has successfully completed the brand identity for the merger of the SPL and the Scottish Football League (SFL) – the new Scottish Professional Football League (SPFL). The new leagues, along with and their identities, were launched at Hampden Park by SPFL […]
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Concept Logo: Minnesota Vikings Rebrand

The Minnesota Vikings are a professional American football team from Minneapolis in the U.S. state of Minnesota. California-based design agency Soulcake performed a three day “brand botox” for the Vikings with the objective of adding a more aggressive energy to the NFL team’s mascot. Penned under the direction of designer and agency co-founder Dane Storrusten […]
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MasterChef Rebranding by The Plant

With over 35 separate productions word wide, MasterChef is currently one of the world’s biggest and most watched television shows. What’s more, the programme airs around the world under the same logo. Earlier this year, London-based agency The Plant was given the mission of completely overhauling the brand, with the goal being to grow MasterChef’s […]
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