Citizens United for Research in Epilepsy Rebrands to CURE Epilepsy, Unveils New Logo

Citizens United for Research in Epilepsy (CURE), the private non-profit focused on finding a cure for epilepsy, has announced the organisation’s rebrand to CURE Epilepsy. The rebrand includes a new name and logo design that is claimed to better align the brand with its stated mission. Founded in 1998 by Susan Axelrod and a small […]
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Furniture Brand Walker Edison Unveils New Logo Design

Walker Edison, an e-commerce dropship business that specialises in ready-to-assemble furniture, has revealed its new logo. Designed completely in-house, the new logo aims to symbolise the company’s tagline, namely, “Live Outside the Box”. “The text extends outside the confines of its boundaries, illustrating a dedication to pursuing creative ideas and solutions. Earth-toned colours underscore the […]
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TV Channel TBS Unveils New Identity by Trollbäck+Company

American TV channel TBS (Turner Broadcasting Station) has revealed a new identity created by branding and design studio, Trollbäck+Company. The refreshed look is claimed to elevate “one of TV’s top comedy brands to a genre-fluid, taste-driven entertainment destination”. “This was more than just a redesign or a refresh of on-air toolkits,” says Bo Bishop, executive […]
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SomeOne Brands ‘The Work’ for Cannes Lions

SomeOne has created the branding and identity for The Work, a new online repository showcasing all of the winners of the Cannes Lions — the world-famous advertising festival held each year in the south of France. The newly-launched archive, which is claimed to have already ratcheted up 75,000 trial sign-ups, not only logs each and every individual winner, […]
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South China Morning Post Introduces New Logo Design

The South China Morning Post (SCMP) has introduced a new corporate identity, which the Hong Kong-headquartered business says signifies its “evolution from a storied newspaper into a global media company”. The launch includes a redesign of the English-language SCMP broadsheet and its digital products as well as a new corporate logo that is said to […]
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B&B Studio Brands ‘THE CURATORS’ Meat Snacks

Startup meat snacks brand THE CURATORS has launched in the UK, with a new brand identity designed by B&B studio. Founders of the new business, Max Rees and Ed Hauck, claim to be passionate foodies and, in an effort to challenge established players in the high-protein category, have developed a range of jerky flavour profiles that […]
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Dropbox Reveals New Logo Design

Online file backup service Dropbox has unveiled an updated logo design as part of a new global branding campaign. The refreshed logo forms part of what is being described as the biggest change to Dropbox’s look in the company’s 10-year history. “Our old logo was a blue box that implied, ‘Dropbox is a great place to store […]
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