Identity Design for Korea’s National Art Museum

The corporate identity for South Korea’s National Museum of Modern and Contemporary Art aims to simplify communication. To achieve this, the full name was abbreviated with the majuscules “MMCA”. A wide colour spectrum in combination with an adaptable image language allows it to ’emotionally’ appeal to the target group. In visual aspects, the logo tries […]
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Identity Design for Brazil’s 4th Design Biennial

The general theme of the 4th national design biennial in Brazil was “Brazilian Diversity”. In order to represent this, the visual identity takes its starting point for inspiration from the multiple diversities characterising Brazil, exemplified by its natural resources, its plurality as well as the many different industrial and handcrafted products. A variable identity for […]
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Branding and Packaging Design for ‘Helea Olive Oil’

This packaging design was developed for the market launch of helea premium olive oil. The philosophy of the design focuses on the benefits of olive oil and the lifestyle of the people who buy it, rather than on the product itself. The logo was inspired by two drops of olive oil, overlapping to form a […]
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BMW ‘Sound Logo’ Wins Red Dot Award

The BMW sound logo was developed with the aim of creating an audio calling card for the brand. It is characterised by a melody that features acoustic elements which are played forwards and backwards, symbolising what BMW calls “flexible mobility”. Introduced worldwide in March of this year, the sound logo plays at the end of […]
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Branding for German Architecture Studio, ‘SCHMIDHUBER’

German consultancy SCHMIDHUBER designs creative interior brand architecture. The company’s development from being an architectural office to a specialist in corporate architecture and interior brand management is illustrated with a minimalist and concise corporate design. The design aims to make a clear statement and communicates the company’s main competencies and fields of activity. Alongside the […]
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Identity Design for ‘Kitchen Lab’ Restaurant

Kitchen Lab is a casual fusion restaurant located in Daejeon, one of South Korea’s major cities and the science hub of the region. The restaurant’s brand identity incorporates the city’s historical background as well as distinct regional characteristics. The words laboratory and kitchen were combined to create an intuitive and inviting name. For the logo, […]
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Poster Design for Coca-Cola’s ‘Athletes’ Campaign

The poster campaign “Athletes” celebrates the Olympic movement and its universal spirit, says Coca-Cola. It aims to show the positioning of the Coca-Cola brand as a part of youth culture with a focus on the peaceful interaction of different cultures and peoples. The campaign was designed to be both eye-catching and vibrantly colourful, and it […]
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