Pearlfisher Rebrands New York’s Morris Food Truck

Pearlfisher New York has re-branded Morris, the brand behind The Morris Truck. After cooking in restaurants in both Paris and New York, Mike Jacober opened The Morris Truck in 2011, a food truck serving grilled cheese. Drawing on the familial heart of the brand – Morris is the name of Jacober’s great grandfather – Pearlfisher […]
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Bulletproof Gives Trebor Brand Refresh

Trebor has revealed a rejuvenated brand identity and packaging. The British brand, which has been making mints for over a hundred years including Extra Strong Mints, Softmints and Soft Fruits, tasked brand and packaging design agency Bulletproof with creating a design that would “celebrate Trebor’s rich heritage while packing a visual punch” on shelf. As […]
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Kraft Heinz Merger Gets New Logo Design

Kraft Foods and Heinz have rebranded under a new Kraft Heinz identity following a merger between the two companies that was announced back in March. The combination of these food companies joins together two portfolios of well-known brands, including Heinz, Kraft, Oscar Mayer, Ore-Ida and Philadelphia. The merger has resulted in the Kraft Heinz Company […]
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Pemberton & Whitefoord Creates ‘Love Food’ Brand

London based design consultancy, Pemberton & Whitefoord, produced the identity and brand realisation for Love Food, a sub-brand within USA-based retailer, Fresh & Easy Neighborhood Market. “P&W ensured the essence of the brand became its identity for the Los Angeles fresh food producer with a simple, strong and memorable logo design,” said an agency spokesperson. […]
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Publicis Worldwide Launches New Logo

Publicis Worldwide is launching a new logo this month across its global network of over 13,000 people in 84 countries. The company says the new design pays homage to the original Publicis logo created by founder Marcel Bleustein-Blanchet in 1926. Since the creation of the Publicis agency almost 90 years ago, it has grown from […]
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Studio Tilt Unveils New IHOP Identity and Branding

Kansas-based design agency Studio Tilt has unveiled a new branding system for U.S. restaurant chain IHOP. As well as a new logo, supporting visuals include a set of symbols that reference the International House of Pancakes and a smile dot pattern. A new corporate identity system, carry-out packaging, seven sub-brand logos and other print materials […]
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StartJG Rebrands Russian Airline ‘Transaero’

Transaero, said to be Russia’s largest independent airline, has unveiled a new brand identity that the company says defines it vision to become one of the world’s best airline brands. Having recently been voted Skytrax’s ‘World’s most improved airline’ in 2013 and with a new fleet entering service, Transaero felt the time was right to […]
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