Pentagram Rebrands U.S. Restaurant Chain, Tender Greens

Pentagram has rebranded U.S. restaurant chain, Tender Greens. With 24 branches currently in California, the business has undergone an identity overhaul as it plans to expand nationally in 2018. The refreshed look includes a new logo, custom font, mobile app, website, uniforms, packaging, and menus, as well as a restaurant redesign. “Tender Greens is a true […]
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Pentagram Brands Taipei’s ‘Flour and Salt Bakery’

Pentagram’s Natasha Jen and team have designed the branding for Flour and Salt Bakery, a new chain of cafés and stores based in Taiwan. The restaurant currently has three locations, with the flagship situated in the Datong District in midtown Taipei, another in the landmark “101” building, and a third in the Zhong Zheng District. […]
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Ragged Edge Rebrands Giraffe Restaurant Chain

Restaurant chain Giraffe has relaunched as Giraffe World Kitchen, with integrated branding agency Ragged Edge having delivered the new brand positioning dubbed “Taste A Whole New World”. The overhauled identity includes a new logo, visual identity and tone of voice. The agency has overseen the application of the brand across every touch-point, both internally and […]
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Chay Sells Rebrands London Sushi Restaurant, ‘Kulu Kulu’

Graphic designer Chay Sells has created a new look for London-based sushi restaurant, Kulu Kulu. The business name, which means “round and round” in Japanese, reflects the seating inside the restaurant that is organised around a conveyor belt which distributes freshly made sushi by a chef in the centre. “The logo design is very simple […]
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Pizza Inn Reveals New Logo Design

After almost 60 years, American restaurant chain Pizza Inn has unveiled a new logo design. As well as giving its “JoJo” mascot a makeover, the brand is also rolling out a new tagline ‘America’s Hometown Pizza Place.’ The new logo and tagline have been created in partnership with Dallas-based ad agency, Johnson & Sekin. “Ask anyone, […]
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Ragged Edge Creates Identity for Crisps Restaurant – HIPCHIPS

Integrated branding agency Ragged Edge has developed a new brand and visual identity for Hipchips, which is claimed to be London’s first “gourmet crisps restaurant”. Ragged Edge delivered the brand positioning and strategy alongside a visual and verbal identity. The agency was also responsible for creating the packaging and signage. “Ragged Edge’s brand strategy for […]
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Taco Bell Unveils New Logo Design

Taco Bell has made its debut on the Las Vegas Strip by opening its 7,000th restaurant and first flagship destination. Alongside its opening, the company revealed its first logo refresh in over 20 years and follows the recent unveiling of new restaurant design concepts. Originally founded in 1962 by Glen Bell, the latest developments represent […]
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