Supermarket Giant Aldi Reveals New Logo Design

Discount supermarket chain Aldi has unveiled a new logo design as part of a rebranding programme that is aiming to “modernise” the German company. The retailer’s blue, red and orange badge now takes on a more three-dimensional look, with a gradient effect giving the light blue “A” a ribbon-like appearance. Other changes include a modified […]
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R-Design Unveils New Logo for Morrisons’ ‘Eat Smart’ Range

R Design has renamed and rebranded Morrisons healthy eating range from NuMe to Eat Smart in an effort to create greater product clarity. “There was confusion around whether it was specifically a diet range, or a healthy-eating range,” says R Design boss Dave Richmond. “People also read it as one word – ‘Nume’.” The new […]
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Sheridan&Co Creates New Brand Identity for KIN Nutrition

Global retail design agency Sheridan&Co has created the new brand identity for KIN – a range of premium nutritional supplements developed by fitness experts Kyle and Kelly Maslen, otherwise known collectively as KMPT. With a combined 17 years of industry experience, Kyle has trained GB athletes, industry execs and celebrities, while Kelly’s expertise lies in […]
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SomeOne Creates New Logo and Identity for Maplin Electronics

SomeOne has created a new the brand strategy and identity for Maplin, the electronics retailer with 217 stores across the UK. Maplin identified that they needed a new brand identity in order to connect with new customers while not alienating their existing consumer base. “Today they face increasing competition from the availability of cheap electronic […]
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Pizza Inn Reveals New Logo Design

After almost 60 years, American restaurant chain Pizza Inn has unveiled a new logo design. As well as giving its “JoJo” mascot a makeover, the brand is also rolling out a new tagline ‘America’s Hometown Pizza Place.’ The new logo and tagline have been created in partnership with Dallas-based ad agency, Johnson & Sekin. “Ask anyone, […]
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SomeOne Creates ‘Logo-less’ Branding for D.Thomas Skincare

SomeOne has created the identity for a new light-based skin treatment service from London-based beauty practice, D.Thomas. The agency says it worked with the company’s management team to devise a strategic approach to the new launch, which included coming up with the name (“Illuminate”), creating a tiered structure for the treatments (measured in Lumens), as well as […]
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Bruce Mau Design Creates New Brand Identity for ASICS Tiger

Design firm Bruce Mau Design (BMD) has revealed a new brand identity for ASICS Tiger that it says brings a contemporary take on the company’s logo. “We wanted to evolve the core of the brand’s heritage. To achieve this, we designed a bold graphic type that can be broken apart and layered over images,” says […]
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