Saxa Salt Gets New Logo and Packaging by Robot Food

To many UK households, Saxa is salt. Saxa has been around since 1907 and is one of the UK’s better known food brands. Parent company Premier Foods asked Robot Food to refresh the brand with the goal being to create “a stronger, fresher purpose, contemporary appeal”. The rebrand would include fine table salt, cooking salt […]
[READ MORE]

Concept Logo and Packaging Design for ‘Pono’ Chocolate

Clarke Harris is currently undertaking his third year of studies in graphic design at the University of Florida. This chocolate branding exercise was designed and completed as part of his academic work. Pono is a Hawaiian word that is commonly translated as meaning “righteousness”; the word is even featured in the official Hawaii state motto, […]
[READ MORE]