SPi Global Reveals New Name and Logo

SPi Global, a business process outsourcing (BPO) provider headquartered in Manila, has announced the launch of its new name as Straive (pronounced “strive”). The brand refresh reportedly comes on the back of a number of developments in recent years including several acquisitions, as well as new revenue streams for the over 40-year-old Philippines business that […]
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Summit Medical Group and CityMD Reveal New Brand Identity

American medical practice Summit Medical Group and CityMD, which is said to be the leading urgent care provider in the New York metro area, have announced a new brand identity and positioning that reflects the enterprise formed by their 2019 merger. The latter resulted in the creation of one of the largest physician groups in […]
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Southeastern Mills Rebrands to Summit Hill Foods

Southeastern Mills, maker of Better Than Bouillon and Louisiana Brand Hot Sauce – and a major supplier to the American food service industry – has announced a complete rebrand to Summit Hill Foods. The rebrand is said to be the result of a year-long effort that includes the new company name, brand manifesto, company logo, […]
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MC Group | Icon Reveals New Name and Logo Design

MC Group | Icon, a leading brand implementation company in the United States, has announced that it has changed its name to Stratus. The rebranding comes one year after the merger of MC Group and Icon, whereupon they expanded their services to become one of the largest players in the facility services industry. A private-equity-owned […]
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Trollbäck+Company Brands Audio Tech Start-Up – ‘IRIS’

Trollbäck+Company has created the brand identity for IRIS, a next-gen audio tech start-up that has this week launched its new wireless headphones dubbed “Flow”. IRIS’ logo and visual identity makes the UK-based audio company stand out “in a sea of corporate 360° audio and 3D sound technologies”, according to the New York branding and design […]
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Investor Intelligence Platform SRAX IR Rebrands to ‘Sequire’

SRAX, a digital marketing and consumer data management technology company, has announced the rebrand of its investor intelligence platform, SRAX IR, to “Sequire”. The new name is meant to illustrate the Software as a Service (SaaS) platform’s number one objective and purpose, which is to acquire and secure investors for publicly traded companies. The refreshed […]
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Animation Studio Gentleman Scholar Changes Name and Logo

Multimedia production studio Gentleman Scholar has announced a new name and logo as part of a rebrand to mark the U.S. company’s tenth anniversary. Originally founded in Los Angeles by William Campbell and Will Johnson in 2010, the venture is now being relaunched as “Scholar”. “The creative industry changes every day, and those dynamics affect […]
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