G-Force Marketing Solutions Rebrands as Shift

Nine years after U.S. advertising agency G-Force Marketing Solutions was founded, the company has announced a complete rebranding, including a new name, logo, positioning, and website. G-Force Marketing Solutions has become Shift. “Branding, communications, design and media are changing every day. We want to change right along with it,” says CEO Kristi Griggs. “Our new […]
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Sheraton Hotels & Resorts Reveals New Visual Identity

Sheraton Hotels & Resorts has revealed a first look at the brand’s all new visual identity with the re-launch of Sheraton.com. Said to be the first phase of a larger brand repositioning, the revamped website features an “enhanced” user interface design as well as a revised colour palette and new “aspirational” photography. The redesign is […]
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Bluemarlin Redesigns ‘Sumol’ Soft Drink

International brand design agency bluemarlin has created a new visual identity for Portugal and Angola’s famous soft drink brand, Sumol. With a history that dates back to the 1950s, Sumol is a well-known brand in its home country, Portugal. This new visual identity forms part of Sumol’s ambition to reach a wider audience, especially with […]
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Logo Design for U.S. Printer Supplies Retailer, ‘Swift Ink’

Established in 2004, Swift Ink is a retailer of discount printer ink and toner cartridges based in the U.S. city of Michigan. The company recently engaged Scottish designer Callum MacRaild to carry out a complete rebrand of its business identity. “The goal was to re-brand to something much more simple, clean and friendly,” explains Callum. […]
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SLI Systems Launches New Logo and Branding

U.S. e-commerce specialist SLI Systems has launched a new logo and branding that it says illustrates its commitment to meeting the expanding needs of global e-commerce retailers. SLI Systems chief marketing officer Tim Callan, who led SLI’s brand redevelopment, says: “The new logo embodies SLI Systems’ mission to accelerate e-commerce by connecting shoppers with the […]
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Thompson Brand Partners Rebrands Severfield

Thompson Brand Partners has completed the re-branding of Severfield, a structural steel group responsible for The Shard, Wimbledon Centre Court, Emirates and 2012 London Olympic Stadia among many other key landmark constructions. The re-brand follows a major strategic review aimed at reinforcing Severfield’s position as the UK’s No1 and delivering its future growth objectives. The […]
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Logo Design Revealed for Batman v Superman: Dawn of Justice

Warner Bros has officially announced that that the sequel to Man of Steel will be “Batman v Superman: Dawn of Justice”. A logo design for the movie has been released as part of the anouncement, showing Superman and Batman’s famous emblems merged into one. The film title also adopts a ‘v’ rather than ‘vs’. Filming […]
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