FutureBrand Rebrands World Rugby

World Rugby has officially launched with the unveiling of its brand identity, designed by London based agency FutureBrand. “The new brand aims to deliver the federation’s mission to build a stronger connection with fans, players and commercial partners, and ultimately engage with new audiences worldwide. At the heart of the brand is a distinctive positioning, […]
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West Ham to Get New Logo Ahead of Stadium Move

West Ham United supporters have endorsed the idea of evolving the club’s crest. Seventy-seven per cent of the thousands of fans that participated in an independent SMG YouGov survey said they backed updating the crest to reflect the club’s history and heritage in a new era. The new design will come into effect following the […]
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New York City FC Asks Fans to Choose Logo Design

New York City FC, which is owned by Manchester City Football Club and the New York Yankees, is asking its fans to choose the Club’s official team badge as the Club counts down to its inaugural season which kicks off in March 2015. Fans will have the opportunity to vote on their preferred badge from […]
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Peugeot Launches #KickItToBrazil Brand Campaign

French car maker Peugeot has launched a one off brand campaign which aims to follow the journey of a football across five continents. The football will be the link between its followers and Peugeot, and the #KickItToBrazil brand will invite the fans to choose what happens next or to come and meet the “Kick it […]
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On-Three Rebrands British Automobile Racing Club

The British Automobile Racing Club (BARC) will enter the 2014 motor sport campaign with a new brand identity as it celebrates more than 100 years of history. Founded in 1912 as the Cyclecar Club, the BARC is one of the UK’s oldest and most respected automotive organisations. Aside from running three busy racing circuits – […]
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Harley-Davidson Riding Club Unveils New Logo

Members of the Harley Owners Group, the official riding club of Harley-Davidson, have chosen a new logo for the world’s largest rider club. More than 100,000 H.O.G. members around the world voted online and overwhelmingly selected the winning logo over several proposed designs, says Harley-Davidson. The new design aims to capture the spirit of the […]
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Construct Brands 5 Star Hotel, ‘Le Grand Bellevue’

London design agency Construct has created the identity for Le Grand Bellevue, a revamped luxury hotel in Gstaad. Located in the Swiss Alps, the hotel’s new owners (he an hotelier, she an interior designer) engaged Construct to design an identity, promotional literature, guest collateral and a new website. Construct’s brand identity begins with a mark […]
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