Siegel+Gale Designs New Logo for the Recording Academy

Ahead of the 60th Annual GRAMMY Awards on January 28th the Recording Academy, one of the world’s leading society of music professionals, has unveiled a new identity created by Siegel+Gale. The refreshed visual identity sees the organisation’s famous gramophone symbol  depicted in colour as well as being rendered in animated form. However, while the mark’s shape and outline […]
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Siegel+Gale Develops New Look for Andrews Property Group

Global brand strategy, design and experience firm Siegel+Gale has announced the completion of a refreshed brand platform and visual identity for Andrews Property Group. The property company, which was originally established in 1946, currently has 80 offices located throughout the South of England. However, facing an ever-changing marketplace – and a brand identity that hadn’t been reviewed […]
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Siegel+Gale to Rebrand Auckland Castle

Auckland Castle Trust has today announced the appointment of Siegel+Gale and AMV BBDO to develop the brand identity and communications for Auckland Castle, one of Northern England’s most important historic buildings. Selected after a competitive pitch, the agencies will work together to breathe new life into the branding and communications for the 900-year-old historic home […]
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Siegel+Gale Creates Logo for eCommerce Provider, ‘Radial’

Design agency Siegel+Gale has created the logo and branding for Radial, a new company formed out of a merger between eBay Enterprise and Innotrac. Headquartered in Pennsylvania, the new business is claimed to be the largest omnichannel commerce technology and operations provider in the United States, working with brands and retailers to both simplify and […]
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Siegel+Gale Rebrands Bahrain Petroleum Company, ‘Bapco’

Global brand strategy, design and experience firm Siegel+Gale has revealed the completion of a refreshed brand platform and visual identity for Bahrain Petroleum Company, Bapco, which is said to be the regional oil and gas leader. Siegel+Gale says it was tasked with redefining the Bapco brand story to highlight the company’s contribution to the national […]
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GAM Unveils New Logo and Brand Identity by Siegel+Gale

Global branding agency Siegel+Gale has announced the completion of a rebranding initiative for GAM, said to be one of the world’s leading independent asset management groups. Zurich-based GAM engaged Siegel+Gale to unify their global operations following a decade of two corporate ownerships. By developing a new brand purpose to – “Advance the potential of capital” – Siegel+Gale aimed to […]
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Logos Now: A Study on Logo Memorability

Global brand strategy consultancy Siegel+Gale recently surveyed 3,000 respondents in both the US and UK regarding logo designs for more than 100 of the world’s largest and most famous brands. In order to provide insights on what makes logos successful, the agency set out on a fact-finding mission to determine the following: • Which logos […]
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